Celebrating Italian cuisine and wine
Our content marketing division, Globe Content Studio collaborated with Bespoke Group to produce a beautiful custom magazine, digital execution and social media program that celebrates authentic Italian cuisine and wine as part of the Italian Trade Agency’s Made in Italy campaign.
The campaign aims to differentiate Italian-made goods by educating consumers on the heritage, quality and craftsmanship of authentic Italian products.
Globe Content Studio team produced the stunning custom magazine Gastronomia, which was distributed along with our newspaper to key markets in Toronto, Vancouver and Montreal on November 15 (as well as Air Canada lounges). In addition to the printed product, we also created an online version of the magazine.
The campaign is also supported by high-impact digital units and print ads in the days preceding the distribution of the magazine. A social component utilized Instagram, Facebook, and Pinterest.