Reach new Globe audiences in Apple News

Apple News aggregates and curates the best news sources within a personalized reading experience, in an App built exclusively for iOS devices. The Globe works with Apple editors to feature our best and most engaging content and, each month, we attract over 2 million Canadians to our world-class content.

With low audience duplication and providing 100% ad viewability, adding Apple News to your plan is the perfect way to extend your reach to high quality prospects.

apple-news-phones

Reach The Globe’s unique and engaged audience

The Globe has attracted a large audience in Apple News, since its Canadian launch, in 2019.  Our audience are Canada’s professionals and households with significant buying power and influence.

2 Million monthly UVs

1.6 million (78%) are exclusively Apple News UVs

Access engaged readers

+62% increase in total monthly views*

Access spending power

64% more likely to have a HHI of $150k+

Source: Comscore Media Metrix Multi-Platform, Apple News – Globe and Mail (custom), November 2020
*Apple News publisher analytics: Dec vs June 2020

Deliver effective marketing in a unique environment

The Apple News environment focuses on reader privacy, engagement and advertising viewability as top priorities.

Apple News ads are 100% viewable, based on Apple’s definition of all the ad in view for 1-second.

Connect with people who are responsive to advertising:

  • 81% more likely to recommend brands after seeing ads
  • 23% more likely to purchase products after seeing an ad

Source: Internet/Social Ads – Comscore Plan Metrix Multi-Platform,
Apple News – Globe and Mail (custom) – 18+, September 2020

Integrate Apple News into your marketing plans

Take advantage of strong reader engagement throughout The Globe’s Apple News channel:

Extend your reach with Apple News packages that connect you to our unique, responsive audience and easily integrate into your marketing programs.

Programmatic Guaranteed booking is also available.

Take the next step.

Get complete information about how partnering with the Globe Media Group builds your strongest connection to Canada.

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