Learn about the power of premium placement
with the Context Matters research study

Globe Media Group has partnered with Marketing magazine, Rogers Insights and the Canadian Marketing Association to release the Context Matters research study. The study quantifies, by category, how context impacts the way consumers perceive your brand, and in particular, the benefits of advertising in premium digital environments.

Download the Context Matters white paper to learn:

What defines a premium media brand and how consumers and marketers differ in this view

The halo effect of premium media placement as measured against brands in the following industry sectors: luxury and non-luxury automotive, banks and financial institutions, discount and full-service airlines

Insights from top marketers and media agency experts as they dissected survey findings and discussed key challenges in navigating the changing marketplace

About the study

Rogers Insights conducted an online poll of 4,003 Canadian consumers, 18 years and older, in April and May of 2016 for the consumer study. An online poll of 265 participants in June and July of 2016 was done for the marketer study, 108 of which were C-Suite or VP decision makers, with 49% from agencies and 51% from brands.