Learn about the power of premium placement
with the Context Matters research study
Globe Media Group has partnered with Marketing magazine, Rogers Insights and the Canadian Marketing Association to release the Context Matters research study. The study quantifies, by category, how context impacts the way consumers perceive your brand, and in particular, the benefits of advertising in premium digital environments.
Download the Context Matters white paper to learn:
What defines a premium media brand and how consumers and marketers differ in this view
The halo effect of premium media placement as measured against brands in the following industry sectors: luxury and non-luxury automotive, banks and financial institutions, discount and full-service airlines
Insights from top marketers and media agency experts as they dissected survey findings and discussed key challenges in navigating the changing marketplace