The Travel Bug
Reach the travellers steering the conversation
Canadian travellers look to The Globe for vital insights on turning their dreams of a getaway into reality. Join us in helping them navigate the road ahead.
Reach 3.5M travel intenders
with The Globe
GLOBE PRINT AND DIGITAL READERS
68%
more likely to take ski vacations
Source: Vividata SCC Fall 2023, National, A18+, Globe Print/Digital Weekly
30%
more likely to have taken a family vacation with children/past 12 months
Source: Vividata SCC Fall 2023, National, A18+, Globe Print/Digital Weekly
15%
more likely to have taken 3-5 vacations within Canada/past 12 months
Source: Vividata SCC Fall 2023, National, A18+, Globe Print/Digital Weekly
Turnkey marketing opportunities that matter.
Gain targeted access to your ideal audiences with The Globe’s engaging editorial and advertorial features, series, and reports.
We provide a range of formats to reach and exceed your objectives with, flexible pricing options, contextual alignment and world-class editorials.
Upcoming Travel opportunities
Sun Awareness Month
NationalA print and digital special national feature on Sun Awareness Month in conjunction with the Canadian Dermatology Association.
Wednesday, March 13
April 24, 2024
May 1, 2024
Cruises
NationalAdvertisers won’t want to miss out to get their messages to Canadians planning their next cruise adventures.
Wednesday, April 3
May 1, 2024
May 15, 2024
Explore Ontario
MetroExplore Ontario is the perfect place for travellers to look for exciting local destination ideas.
Wednesday, April 17
April 26, 2024
May 17, 2024
Travel Well
NationalThis report will highlight destinations, accommodations, experiences, and activities designed with wellness top-of-mind.
Wednesday, April 17
May 1, 2024
May 22, 2024
Iconic Canadian Drives
NationalA print and digital special national feature celebrating iconic Canadian drives
Thursday, April 25
June 6, 2024
June 13, 2024
Case Study
Bringing Alberta home
Globe Content Studio partnered with local Albertan artists to create works exploring the province’s beauty. The result was a campaign of diverse voices that brought Alberta directly to people’s homes. The Art of Winter campaign delivered over ninety-thousand social engagements and overachieved on page view commitment by 245%.