Unlock the power of the Globe Media Group
We apply the same insight and rigour to brand building as we do to uncovering the stories that matter to Canadians. This means we can confidently drive your strategy; accessing the best audience, within the most trusted context and delivering optimal performance.
Your next campaign can be the most successful one yet.
Unlock the power of our Influencers, across all of our platforms and discover the difference.
INFLUENTIAL AT HOME
Influencers are a trusted source among their
INFLUENTIAL AT WORK
Influencers have considerable buying power at their
workplace. In 2014 they were involved in $40 billion
in business purchase decisions.
AT OUR CORE
Engaged, influential and powerful
business professionals make up
the bulk of our audience.
Both men and women enjoy
reading The Globe.
Since 2011, we’ve shown increases
in women and mom readers in both
print and digital.
THE CHOICE OF ALL AGE GROUPS
People of all ages read The Globe, both in print and online. 60% of our audience are 18-49.
Generation Y now makes
up 32% of our audience.
We connect with over
REACH 18 MILLION CANADIANS - MORE THAN HALF OF CANADA - EVERY MONTH
in the world’s best news, business and finance sites
and the world’s best lifestyle and entertainment sites
Access over 30 robust Globe Influencer segments or target your own.
Context Matters research study, 2016. Used with permission from Marketing magazine
Learn about the power of premium placement
with the Context Matters research study
Globe Media Group has partnered with Marketing magazine, Rogers Insights and the Canadian Marketing Association to release the Context Matters research study. The study quantifies, by category, how context impacts consumer perception of your brand and particularly, the benefits of advertising in premium digital environments.
Appear next to Canada’s most respected opinion leaders and our award-winning content
CANADA'S TRUSTED NEWS SOURCE
THE RIGHT AUDIENCE
THE RIGHT TIME
THE RIGHT PLATFORM
Connect with your ideal
consumers, throughout their day,
on the platform of their choice.
CANADIANS STILL LOVE
If it’s engagement you seek, the newspaper
is still the most effective platform.
Our readers spend quality, focused time
reading their Globe, while audience
attention for other media is often
REPORT ON BUSINESS
As the number one source in Canada
for business news, we are committed
to understanding our audience and
adapting to the evolving ways they
Totally redesigned to drive deeper
engagement and reward curiosity.
Seamlessly integrate your brand for
the highest content resonance and brand recall.
Create custom editorial, native and
advertorial programs across Globe
platforms for maximum contextual
impact and strong engagement with
your ideal consumers.
Leverage our in-house content studio
to curate unique experiences that attract,
engage and retain your consumers on
the deepest level.
We offer you performance insights
across more than 30 key metrics,
helping you optimize for greater
Our team will support you through all
phases of your campaign
AND TACTICAL SUPPORT
Comprehensive services to help
ensure your success.
TAKE THE NEXT STEP
Globe Media’s team is ready to assist you in planning, deploying and measuring your next campaign.