The Most Influential Brands in Canada 2020: Event Recording

 

On Tuesday, February 2, 2021, Globe Media Group, in partnership with Ipsos, The Association of Canadian Advertisers, and Publicis hosted the Most Influential Brands of 2020 event.

 

This annual event for brand marketers unveiled key highlights from over 100 brands evaluated in Ipsos’s study and provides a retrospective on how brands have evolved in the last decade.

 

Following the brand rankings, Raja Rajamannar, Chief Marketing & Communications Officer and President – Healthcare Business, Mastercard, joined us for a keynote address on the transformation of marketing, encompassing the importance of inclusion and reaching all people.

 

The afternoon concluded with a panel of senior marketers discussing how brands have evolved in the last decade, featuring, Shannon Hosford, Chief Marketing Officer, MLSE, Eva Salem, VP Marketing, Canadian Tire, Joel Scales, Senior VP Marketing, Jamieson Wellness, and Lisa Mack, Head of Marketing Communications, Mobility Brands, Telus.

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