Programmatic Direct
Build a better connection to Canada in The Globe’s premium ecosystem
The Globe is your essential connection to 21 million influential consumers – across our premium digital ecosystem. Access our Programmatic capabilities to deliver high impact and efficient programs across our extensive portfolio of world-class news, business and lifestyle sites. Tap into our unmatched combination of precision-targeted connection to your most receptive audiences, and powerful contextual alignment – through data-rich delivery, engaging sponsorships and rewarding content marketing capabilities.
Our technology and deep 1st-party data deliver valuable efficiencies. Working with us also ensures you can focus on the essential human factors that drive marketing success, that aren’t part of a fully automated buying process. We give you the keys to unlock The Globe’s digital ecosystem – with the audience to make the difference in your marketing and the scale, security and performance to maximize your ROI.
Reach
Build your connection with Canada’s highest value audiences, from decision makers to influential consumers, across The Globe and our Globe Alliance network, Canada’s #1 source for English news and information, #1 for business and finance news, and #2 for lifestyle and entertainment.
Context
Access The Globe’s inventory, with programs designed to match your contextual alignment requirements. Take advantage of Context Control, our advanced contextual targeting system, that enables delivery based on deep understanding of content meaning, ideal brand fit and consumer sentiment.
Impact
From standard IAB formats to stunning site-specific formats – designed to grab attention, deliver engaging content and compelling messaging – you can access our range of creative formats to achieve the strongest audience response.
Source: Comscore Media Metrix Multi-Platform, Jan-Mar (Q1) 2021 Average, Globe Alliance ranking in the English news and information, Business/Finance News and Lifestyles categories
Connect with valuable audiences across our network of world-class news, business and lifestyle sites and deliver the marketing impact you want.
Programmatic Guaranteed
Take advantage of one-to-one automated transactions
- Guaranteed delivery, set price
- Premium inventory and placements
- Access data not found in biddable inventory
Benefits:
- Highly efficient – very direct, no middle people
- Time saving – less steps, real time reporting, creative management
- Trusted and transparent – fairness in deal, clarity on partnership
Private Marketplace
Connect with a Preferred Deal
Access the benefits of prioritized delivery in non-guaranteed inventory, with a pre-determined price to avoid losing time managing pricing, and ensuring best access to desired inventory.
Biddable Private Auction deals
Gain a safe and transparent view of quality inventory which can be determined at the price that aligns to your KPIs.
Partner with us to access media buying capabilities that match your brand vision and objectives, with high impact opportunities to achieve the marketing results you need.
Connect with the Globe’s programmatic team for complete information
Take the next step.
Get complete information about how partnering with the Globe Media Group builds your strongest connection to Canada.
351 King Street East, Suite 1600
Toronto, M5A 0N1
advertising@globeandmail.com
© 2023 The Globe and Mail. All Rights Reserved.