Ad Close: Monday March 1, 2021 Materials Due: Monday March 8, 2021 Publication: Monday March 22, 2021
This series of editorial special reports and webcasts will focus on advice for consumers looking for new or renewal mortgages.
Buying a home is a topic of almost universal interest in Canada, making the desire to get the right mortgage more important than ever before. Globe and Mail readers are more than likely to own their own home, a second vacation home and/or an investment property than average Canadians. With new mortgage rules implemented, and the never ending worry of a changing market, Canadians are looking for guidance to help them navigate the process. This series of editorial special reports and webcasts will focus on advice for consumers looking for new or renewal mortgages.
Reach valuable audiences across Canada in our trusted and high-recall editorial reports. It’s unbeatable brand alignment.
Globe and Mail National Edition 923,000 weekday readers
Source: Vividata Fall 2020 National, A14+
Engage and drive response from desirable consumers through the effectiveness of Globe and Mail digital platforms.
7,500,000 monthly Unique Visitors Source: Comscore Media Metrix Multi-Platform, Jul-Sep 2020 (Q3) Average
35% higher reader time Over 2 minutes on Editorial Report articles vs. GAM site average
3x higher CTR on ads next to content vs. GAM site and Canadian average
Source: Omniture, Doubleclick
Connect directly with the audiences that matter in our live and interactive editorial webcast opportunities.
45 mins discussion + 15 mins Q&A
Average attendee duration: 50 mins
Average number of registrants: 500
Average number of attendees: 300
Average rating in post-event survey: 6 out a 7 point scale