Ad Close: Tuesday March 23, 2021 Materials Due: Tuesday March 30, 2021 Publication: Tuesday April 13, 2021
This special report and webcast series provides effective strategies on how to maximize ETF growth during volatile financial times.
Throughout 2020, investors saw wild swings in their investment portfolios. They are now bracing themselves for more volatility in 2021. With ETFs such a large and valuable part of their investment strategy, it’s important investors have a plan to not just ride the wave, but to truly maximize ETF revenue potential. The Globe and Mail’s special ETF series will provide Canadians with approaches on how to do this.
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Globe and Mail National Edition 923,000 weekday readers
Source: Vividata Fall 2020 National, A14+
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7,500,000 monthly Unique Visitors Source: Comscore Media Metrix Multi-Platform, Jul-Sep 2020 (Q3) Average
35% higher reader time Over 2 minutes on Editorial Report articles vs. GAM site average
3x higher CTR on ads next to content vs. GAM site and Canadian average
Source: Omniture, Doubleclick
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45 mins discussion + 15 mins Q&A
Average attendee duration: 50 mins
Average number of registrants: 500
Average number of attendees: 300
Average rating in post-event survey: 6 out a 7 point scale