Throughout 2020, investors saw wild swings in their investment portfolios. They are now bracing themselves for more volatility in 2021. With ETFs such a large and valuable part of their investment strategy, it’s important investors have a plan to not just ride the wave, but to truly maximize ETF revenue potential. The Globe and Mail’s special ETF series will provide Canadians with approaches on how to do this.
Speak to your account manager about how to align your brand messaging against these highly relevant reports and webcasts.
Print
Reach valuable audiences across Canada in our trusted and high-recall editorial reports. It’s unbeatable brand alignment.
Globe and Mail National Edition 923,000 weekday readers
Source: Vividata Fall 2020 National, A14+
Digital
Engage and drive response from desirable consumers through the effectiveness of Globe and Mail digital platforms.
7,500,000 monthly Unique Visitors Source: Comscore Media Metrix Multi-Platform, Jul-Sep 2020 (Q3) Average
35% higher reader time Over 2 minutes on Editorial Report articles vs. GAM site average
3x higher CTR on ads next to content vs. GAM site and Canadian average
Source: Omniture, Doubleclick
Webcasts
Connect directly with the audiences that matter in our live and interactive editorial webcast opportunities.
45 mins discussion + 15 mins Q&A
Average attendee duration: 50 mins
Average number of registrants: 500
Average number of attendees: 300
Average rating in post-event survey: 6 out a 7 point scale
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Throughout 2020, investors saw wild swings in their investment portfolios. They are now bracing themselves for more volatility in 2021. With ETFs such a large and valuable part of their investment strategy, it’s important investors have a plan to not just ride the wave, but to truly maximize ETF revenue potential. The Globe and Mail’s special ETF series will provide Canadians with approaches on how to do this.
Speak to your account manager about how to align your brand messaging against these highly relevant reports and webcasts.
Print
Reach valuable audiences across Canada in our trusted and high-recall editorial reports. It’s unbeatable brand alignment.
Globe and Mail National Edition 923,000 weekday readers
Source: Vividata Fall 2020 National, A14+
Digital
Engage and drive response from desirable consumers through the effectiveness of Globe and Mail digital platforms.
7,500,000 monthly Unique Visitors Source: Comscore Media Metrix Multi-Platform, Jul-Sep 2020 (Q3) Average
35% higher reader time Over 2 minutes on Editorial Report articles vs. GAM site average
3x higher CTR on ads next to content vs. GAM site and Canadian average
Source: Omniture, Doubleclick
Webcasts
Connect directly with the audiences that matter in our live and interactive editorial webcast opportunities.
Source: Globe and Mail internal data
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January 4, 2022
all dates are Tuesdays