Ad Close: Monday February 15, 2021 Materials Due: Monday February 22, 2021 Publication: Monday March 8, 2021
This special report and webcast will provide guidance on how to readers can develop their own financial plan, define asset allocations and pick stocks and/or ETFs.
With continued turmoil in the markets, more and more investors are managing their own portfolios or considering doing so. To help Canadians take control of their financial futures, The Globe and Mail will publish DIY Investing. With the focus on self-directed methods, readers will learn how to create a financial plan, define asset allocations and pick stocks and/or ETFs.
Reach valuable audiences across Canada in our trusted and high-recall editorial reports. It’s unbeatable brand alignment.
Globe and Mail National Edition 923,000 weekday readers
Source: Vividata Fall 2020 National, A14+
Engage and drive response from desirable consumers through the effectiveness of Globe and Mail digital platforms.
7,500,000 monthly Unique Visitors Source: Comscore Media Metrix Multi-Platform, Jul-Sep 2020 (Q3) Average
35% higher reader time Over 2 minutes on Editorial Report articles vs. GAM site average
3x higher CTR on ads next to content vs. GAM site and Canadian average
Source: Omniture, Doubleclick
Connect directly with the audiences that matter in our live and interactive editorial webcast opportunities.
45 mins discussion + 15 mins Q&A
Average attendee duration: 50 mins
Average number of registrants: 500
Average number of attendees: 300
Average rating in post-event survey: 6 out a 7 point scale