Achieve your marketing objectives
Powered by The Globe’s exclusive audience intelligence – and deployed across The Globe, Alliance sites and extended inventory – our programs deliver more sign-ups/opt-ins, ticket sales, downloads, product offer responses, or simply increasing traffic to your site.
Products that perform
Choose our managed programs for a crafted approach to drive optimized performance for greater efficiency. We focus on delivering unmatched engagement from higher value prospects – delivering optimal media value.
Maximize value
Gain far greater media value
from your budget and cut out the waste from unnecessary network costs.
Drive effectiveness
Drive your campaign effectiveness
by boosting consumer response across your funnel metrics.
Boost response
Amplify your reach to consumers
when targeting a specific GEO, across
our powerful, managed inventory.
Globe Programmatic
We continue to evolve our programmatic platform, adding new available elements, and enabling transactional and sponsorship inventory in various ways.
Whether your buying automated guarantee, or in an auction-based transaction, we will build the best connection.
Our programmatic offerings allow premium access to 1st-party audience and contextual targeting, viewability tactics, multi-sized ad units, and video. We’re also equipped to run dominations, takeovers, and CPD transactions.
Access our trading platform to build cost-effective programs within premium environments that are highly beneficial to your brand’s perception.
- Delivering in 100% brand-safe environments
- Building efficiency in our Guaranteed, Fixed or Auction inventory
- Delivering across platforms, accessing our Globe and Alliance site inventory
Globe Managed Performance
Drive a stronger consumer response through our actively-managed marketing programs, delivered across The Globe, Globe Alliance and our network of extended premium inventory.
- Delivering across platforms: desktop, mobile, apps, video
- Flexible optimization strategies: targeting, audience, A/B testing, display vs text-based, frequency, dayparting, geo
- Engaging your audience in the ideal channels, contextual, behavioural and custom audience segments
- 100% transparent in our campaign reporting
Make sure your marketing delivers
For complete information and help with your next performance campaign please get in touch!
Let’s make it the most successful one yet.
Contact us
Connect with the Globe Response team for complete information
351 King Street East, Suite 1600
Toronto, M5A 0N1
advertising@globeandmail.com
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