Achieve your
marketing objectives

Powered by The Globe’s exclusive audience intelligence – and deployed across The Globe, Alliance sites and extended inventory – our programs deliver more sign-ups/opt-ins, ticket sales, downloads, product offer responses, or simply increasing traffic to your site.

Products that perform

Choose our managed programs for a crafted approach to drive optimized performance for greater efficiency. We focus on delivering unmatched engagement from higher value prospects – delivering optimal media value.

Maximize value

Gain far greater media value
from your budget and cut out the waste from unnecessary network costs.

Drive effectiveness

Drive your campaign effectiveness
by boosting consumer response across your funnel metrics.

Boost response

Amplify your reach to consumers 
when targeting a specific GEO, across
our powerful, managed inventory.

Globe Programmatic

We continue to evolve our programmatic platform, adding new available elements, and enabling transactional and sponsorship inventory in various ways.

Whether your buying automated guarantee, or in an auction-based transaction, we will build the best connection.

Our programmatic offerings allow premium access to 1st-party audience and contextual targeting, viewability tactics, multi-sized ad units, and video. We’re also equipped to run dominations, takeovers, and CPD transactions.

Access our trading platform to build cost-effective programs within premium environments that are highly beneficial to your brand’s perception.

  • Delivering in 100% brand-safe environments
  • Building efficiency in our Guaranteed, Fixed or Auction inventory
  • Delivering across platforms, accessing our Globe and Alliance site inventory

Globe Managed Performance

Drive a stronger consumer response through our actively-managed marketing programs, delivered across The Globe, Globe Alliance and our network of extended premium inventory.

  • Delivering across platforms: desktop, mobile, apps, video
  • Flexible optimization strategies: targeting, audience, A/B testing, display vs text-based, frequency, dayparting, geo
  • Engaging your audience in the ideal channels, contextual, behavioural and custom audience segments
  • 100% transparent in our campaign reporting

Make sure your marketing delivers

For complete information and help with your next performance campaign please get in touch!
Let’s make it the most successful one yet.

Contact us

Connect with the Globe Response team for complete information

globeresponse@globeandmail.com

WESTERN CANADA

1.604.631.6608
EMAIL US
WESTERN CANADA

TORONTO

1.866.999.9237
EMAIL US
NATIONAL, ONTARIO & MANITOBA

EASTERN CANADA

1.800.363.7526
EMAIL US
OTTAWA REGION, QUEBEC & ATLANTIC

USA AND INTERNATIONAL

1.212.426.5932
EMAIL US
OUTSIDE CANADA

GMGFTR

351 King Street East, Suite 1600
Toronto, M5A 0N1
advertising@globeandmail.com 

© 2020 The Globe and Mail. All Rights Reserved.

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