ACHIEVE A GREATER RETURN
ON YOUR INVESTMENT.
Get more from your marketing. Connect to Canada’s investors – financial professionals and consumers.
Facing such dramatic and disruptive upheaval in our personal and professional lives, and the economy, it’s completely understandable that brands – and their custodians – may initially recoil and avoid delivering promotional messages beside pandemic-related news. However, this uncertainty also presents opportunity for you to demonstrate leadership, to show how you’re supporting Canadians and to strengthen your relationship with them in many meaningful ways.
Audience insights
We’re seeing record-breaking readership from Canadians coast-to-coast, emphasizing that, when facing a crisis, Canadians turn to the source they trust the most. Our unrivalled coverage of domestic and international business, news and events mean we are the essential resource for people quickly adapting to the challenges of a deeply impacted global economy.
Strong growth in Report on Business and Globe Investor
3.7 Million UVs
up 215%
Total views
up 141%
Total minutes
up 191%
Source: Comscore Media Metrix Multi-Platform,
Mar 2020 vs Dec 2019
(Globe and Mail – Business, Investing)
Report on Business is Canada's fastest growing business news site
2.7 Million UVs
up 215%
Total Views
up 165%
Total Minutes
up 223%
Source: Comscore Media Metrix Multi-Platform Bus/Fin/News,
Mar 2020 vs Dec 2019 (Globe and Mail – Business)
Strong growth in Globe Alliance Finance sites
11.6 Million UVs
up 77%
Total Views
up 72%
Total Minutes
up 107%
Source: Comscore Media Metrix Multi-Platform,
Mar 2020 vs Dec 2019, Canada (Globe Alliance custom data)
The Globe is Canada's largest news brand
National weekly readership – cume footprint
print/digital is 6.6 million
More readers in all key demographics
MOPEs and Senior Managers/Owners
Business Decision Makers
Business purchase Influencers
Household Income $100k+
A25-54 HHI $100k+
Source: Vividata Spring 2020
Build your marketing strategy
How businesses and brands respond to the pandemic will make or break their future potential. Marketing is playing a vital role in keeping companies connected to Canada. How are you ensuring your messaging resonates authentically and strengthens connections during these turbulent times?
More than ever, marketers can strategically, tactically and creatively guide the way. Explore these Globe and industry articles to access valuable insights and perspective, and to help determine the strongest plan for this new reality.
Industry resources
Globe Media resources
Opportunities to stay connected to Canada
Millions of people across our country – the business owners, and investors, the essential services workers, business people and parents working from home – need to hear from your brands. Your messages of hope, support, appreciation, and how you’re providing assistance to Canadians are more powerful in trusted news environments.
Explore our powerful opportunities for you to stay connected to your brand’s audiences, and contact us for expert guidance and flexible marketing options, along with strategic content and creative support for your communications.
Align with our highest-profile sponsorships
Our in-depth Canadian and International finance content includes flagship features that comprehensively explore professional and personal finance topics and interests. Running throughout the year, you can align with our highest profile writers and features to create the strongest connection to your target audience – and achieve your campaign objectives.
Project Spotlight
Our platforms are ready. We are here to help.
We’ll keep you connected to your audiences, across our trusted, in-demand ecosystem that’s supporting the needs of your audience and keep them engaged with your brand.
Take the next step.
Get complete information about how our platforms and products will keep you connected to Canada.
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