Facing such dramatic and disruptive upheaval in our personal and professional lives, and the economy, it’s completely understandable that brands – and their custodians – may initially recoil and avoid delivering promotional messages beside pandemic-related news. However, this uncertainty also presents opportunity for you to demonstrate leadership, to show how you’re supporting Canadians and to strengthen your relationship with them in many meaningful ways.
We’re seeing record-breaking readership from Canadians coast-to-coast, emphasizing that, when facing a crisis, Canadians turn to the source they trust the most. Our unrivalled coverage of domestic and international business, news and events mean we are the essential resource for people quickly adapting to the challenges of a deeply impacted global economy.
Strong growth in Report on Business and Globe Investor
3.7 Million UVs
Source: Comscore Media Metrix Multi-Platform, Mar 2020 vs Dec 2019
(Globe and Mail – Business, Globe and Mail – Investing)
Report on Business is Canada's fastest growing business news site
2.7 Million UVs
Source: Comscore Media Metrix Multi-Platform Business/Finance News,
Mar 2020 vs Dec 2019 (Globe and Mail – Business)
The Globe is Canada's largest news brand
National weekly cume readership footprint
print/digital is 6.6 million
More readers in all key demographics
MOPEs and Senior Managers/Owners
Business Decision Makers
Business purchase Influencers
Household Income $100k+
A25-54 HHI $100k+
Source: Vividata Spring 2020
Build your marketing strategy
How businesses and brands respond to the pandemic will make or break their future potential. Marketing will play a vital role in keeping companies connected to Canada, so how can you ensure your messaging resonates authentically and strengthens connections during such unprecedented change?
More than ever, marketers can strategically, tactically and creatively guide the way. Explore these Globe and industry articles to access valuable insights and perspective, and to help determine the strongest plan for this new reality.
Globe Media resources
Opportunities to help you stay connected to Canada
Millions of people across our country – the business owners, and investors, the essential services workers, business people and parents working from home – need to hear from your brands. Your messages of hope, support, appreciation, and how you’re providing assistance to Canadians are more powerful in trusted news environments.
Explore our powerful opportunities for you to stay connected to your brand’s audiences, and contact us for expert guidance and flexible marketing options, along with strategic content and creative support for your communications.
Take the next step.
Get complete information about how our platforms and products will keep you connected to Canada.