Audiences - GlobeLink

Audience Targeting

Every month, 18 million Canadians choose The Globe and our Alliance sites for their essential news, business, lifestyle and entertainment content.

With every interaction, our audiences are sending valuable signals – what they like, read, spend more time with and share. Use these valuable insights to target Canada’s influencers and reach the right audience, at the right time, and with the right message.

Increase the efficiency and effectiveness of your campaigns, reaching your target audience across our sites and enhancing your marketing programs throughout the consumer journey.

Just as our journalism is unmatched in Canada, you cannot buy The Globe’s audience anywhere else. We don’t offer our data through any indirect channel.

Reach potential customers while they’re actively browsing, researching or comparing the products you sell or services your provide. Connect with your ideal audience segments based on their demonstrated in-market behaviour and purchase intent.

Globe Core Audience

Access The Globe’s highly engaged and responsive core readership, choosing from over 300 readily-available segments

KPI Tailored Segments

Reach custom segments that focus on achieving measurable audience behaviours, like watching videos or clicking on specific ads

Bespoke
segments

Create unique audience segmentation for a more focused target group, based on your specific audience attributes

Exact
Targeting

Amplify your marketing performance with advanced tactics like matching, prospecting and remarketing

Location. Location. Location.

Transform your marketing strategy with location data from millions of active devices and 1.8 million Points of Interest, mapped across Canada.

Target your consumers based on where they have historically been and/or habitually go to, focused on the life events, key triggers and moments that drive their decisions and behaviours.