The Globe and Mail, the Official Festival Representative in Canada for the Cannes Lions International Festival of Creativity, is pleased to announce the Top 3 teams for the 2023 Canadian Young Lions Competition in the Print, Film, and Digital categories. Modeled after the Cannes Global Young Lions Competition, Print, Film, and Digital entrants received a brief and had to complete the challenge for their respective category within a 24-hour period.
Each year the competition jury chairs select a non-profit organization as the subject of the competition briefs. This year the Nature Conservancy of Canada was chosen for the creative categories.
Nature Conservancy of Canada Background
Nature Conservancy of Canada protects, restores, and sustainably manages the most ecologically important Canadian lands in the urgent ﬁght against climate change and bio-diversity loss. With your donations NCC purchases and protects land – permanently, from coast to coast. In this, NCC is unlike any other environmental organization. When you donate, the diﬀerence you make lasts forever.
Young Canadians are deeply worried about the environmental crisis. They understand that solving climate change will require a collective eﬀort, but real progress seems to have stalled out. They want to know how they can make a sustainable diﬀerence in protecting nature, to have true impact.
They are looking to make a permanent diﬀerence and to help accelerate conservation.
Print Category: Competitors in Print are given 24 hours to develop a print ad that drives awareness and support for the Nature Conservancy of Canada among a younger demographic. The goal is to build the community: add 500,000 new supporters by 2030.
Film Category: Competitors in Film are given 48 hours to develop a 60-second commercial that drives awareness and support for the Nature Conservancy of Canada among a younger demographic. The goal is to build the community: add 500,000 new supporters by 2030.
Digital Category: Competitors in Digital are given 24 hours to develop a digital campaign that drives awareness and support for the Nature Conservancy of Canada among a younger demographic. The goal is to build the community, and add 500,000 new supporters by 2030.
These category submissions were judged by an esteemed panel of 18 industry leaders, led by returning jury chair Mary Maddever (Brunico).
The semi-finalists in the Print category are:
- Emma Laberge, Art Director, Rethink
- Laurent H. Tremblay, Copywriter, Rethink
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- Grace Guan, Junior Writer, Taxi
- Kyle Simpson, Art Director, Taxi
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- Jaclyn McConnell, Art Director, Rethink
- Shawn Weidman, Copywriter, Rethink
The semi-finalists in the Film category are:
- Frédérick Pelletier, Freelance Director, Clark Influence
- Gabrielle Roy, Strategist, Clark Influence
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- Cory Hansen, Senior Writer, Milestone Integrated Marketing
- Anthony Curran, Motion Designer, Milestone Integrated Marketing
- Samantha Beauchamp, Art Director, Rain
- Rebecca M. Williams, Senior Copywriter, Rain
The semi-finalists in the Digital category are:
- Andronicus Wu, Art Director, The Garden
- Jon Dawe, Senior Copywriter, The Garden
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- Ethan Gans, Writer, Rethink
- Ekenechukwu Oduh, Art Director, Rethink
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- Sammy Lo, Art Director, LG2
- Peter Sreckovic, Senior Copywriter, Sid Lee
The winning teams will be revealed on April 26th, at the CMDC’s Annual Canadian Media Summit at the W Hotel in Toronto.
In addition to being crowned as Canada’s best, Gold-winning teams also win a trip to Cannes, France, to attend the five-day International Cannes Lions Festival of Creativity from June 19 to 23, 2023, the largest gathering in the creative marketing community, where they will compete in the Global Young Lions Competition, taking place during the festival week. As the Competition Sponsor, The Globe and Mail awards a prize per Gold-winning team, which includes registration fees for the Global Young Lions Competition, delegate passes to the Cannes Lions Festival of Creativity, and the cost of flights and accommodation.
This year’s competition saw 680 people registered, making up 340 competing teams across the five categories: Digital, Film, Print, Media and Marketers –53 teams for Print, 14 teams for Film, and 58 teams for Digital.
To view the profiles of this year’s competition jurors please visit https://globeandmailyounglions.ca/jury/.
Print, Film, and Digital Top 3 Teams pictured (top row, from left)
Gabrielle Roy, Kyle Simpson, Sammy Lo, Laurent H. Tremblay, Emma Laberge, Grace Guan
Ekenechukwu Oduh, Rebecca M. Williams, Jon Dawe, Andronicus Wu, Shawn Wideman, Cory Hansen
Peter Sreckovic, Jaclyn McConnell, Ethan Gans, Frédérick Pelletier, Samantha Beauchamp, Anthony Curran
About the Young Lions Competition
The Globe and Mail has been the official Canadian representative of the Cannes Lions International Festival of Creativity since 2005, hosting the Canadian Young Lions competitions since 2007 and the Marketers competition since 2012.
Strategy Magazine, Association of Canadian Advertisers (ACA), and the Canadian Media Directors’ Council (CMDC) also support the competitions as partners of the Canadian Cannes Program.
For more information about The Globe and Mail’s Young Lions competition, visit globeandmailyounglions.ca.
About the 70th Cannes Lions International Festival of Creativity
Cannes Lions International Festival of Creativity, also known as Cannes Lions, is the world’s leading celebration of creativity in communications and encompasses Lions Health, Lions Innovation and Lions Entertainment. Founded in 1954, the Festival takes place every June in Cannes, France. As the most prestigious international annual advertising and communications awards, entries from all over the world are showcased and judged at the Festival.
About The Globe and Mail
The Globe and Mail is Canada’s foremost news media company, leading the national discussion and causing policy change through brave and independent journalism since 1844. With our award-winning coverage of business, politics and national affairs, The Globe and Mail newspaper reaches 6.5 million readers every week in our print or digital formats, and Report on Business magazine reaches 1.8 million readers in print and digital every issue. Our investment in innovative data science means that as the world continues to change, so does The Globe. The Globe and Mail is owned by Woodbridge, the investment arm of the Thomson family.