The Globe is still Canada’s #1 news brand

By Globe Media Group

The latest release from Vividata (Q2, 2017) clearly shows that The Globe and Mail continues to hold steady as the #1 read news brand in Canada.

The highlights

  • 7 million brand footprint including our weekly newspaper and digital readers, plus ROB magazine print + digital.
  • 6.4 million newspaper + digital footprint is consistent with Q1 and is higher than any other individual publisher measured.
  • We continue to dominate key demos: MOPEs, HHI $100k+, Business Decision Influence, Business Decision Makers and University Grads

National Print Readership (Total readers 12+)

  • 3.8 million 6-day cume – larger than any other measured print newspaper
  • 1.1 million Monday – Friday
  • 1.9 million Saturday

Metro Edition Print Readership (Total readers 12+)

  • 2 million 6-day cume
  • 609,000 Monday – Friday
  • 992,000 Saturday

Digital Readership (Total readers 12+)

  • 4 million weekly readers – the largest of any measured digital product

Report on Business Magazine Readership (Total Readers 12+)

  • 1.7 million print + digital readers
  • 1.1 million print readers… continuing to lead in readership among MOPE’s; C-Suites; Business Decision Makers and High Household Incomes and University+ education.
To explore how your brand can be at the centre of our trusted, influential journalism, and at the heart of our audience, please contact your Globe representative.