Readership information

Our audience information, at your fingertips.

CIRCULATION
National edition Weekday edition subscriptions 346,493
National edition Saturday subscriptions 406,893
Central edition Weekday subscriptions 160,933
Central edition Saturday subscriptions 192,570
Metro edition Weekday subscriptions 132,051
Metro edition Saturday subscriptions 156,612
Average Weekday (Print + PDF) issue readership 898,000
Average Sat (Print + PDF) issue readership 1,098,000
GLOBE READERS WEEKDAY SAT. ADULT POP.
GENDER
Male 56% 53% 49%
Female 44% 47% 51%
AGE DISTRIBUTION
18 – 24 6% 8% 12%
25 – 34 13 12 18
35 – 49 23 22 28
50 – 64 32 32 24
65+ 25 26 17
18 – 49 43 42 58
25 – 54 47 43 56
Average Age 52 52 46
LEVEL OF EDUCATION
University Graduate + 63% 63% 36%
Post-Grad Degree 25 27 11
OCCUPATION
Management (Senior/Other) 21% 17% 13%
Professionals 7 8 4
Net MPs (Senior/Other Management) 28 25 17
Other White Collar 21 20 20
HOUSEHOLD INCOME
$50,000+ 83% 82% 72%
$60,000+ 76 73 61
$75,000+ 66 63 48
$100,000+ 53 48 31
Avg Household Income $101,000 $97,000 $80,000
HOUSEHOLD COMPOSITION
Adults Only 71% 72% 63%
Adults with Children 29 28 37
*Source: NADbank 2013 Readership Study, 48 National Markets (Print and PDF editions)

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Audience research

REPORT ON BUSINESS MAGAZINE
TOTAL READERS 1,056,000
MALE READERS 768,000
FEMALE READERS 288,000
AVERAGE AGE 50
AVERAGE HHI $119,000
READERS PER COPY 3.7
TIME SPENT READING PER COPY 38 minutes
Source: PMB Spring 2014 2 year study, all 12+
  • 487,000 managers, owners, professionals
  • 70,000 ‘C’ level executives – owners/senior managers
  • 232,000 have personal incomes over $100,000
  • Best educated – 208,000 have post-graduate degrees

Source: *PMB Spring 2014 study 12+

Report on Business

ONLINE
Unique Visitors 4.2 million
Page Views 64 million
Average daily visitors 429,000
Source: comScore MediaMetrix Q1 monthly average to Mar 2014

 

DIGITAL READERS GLOBE ONLINE UVS TOTAL POP 18+ INDEX TO POP 18+
GENDER
Male 53% 49% 107
Female 47 51 93
AGE DISTRIBUTION
18 – 34 31% 27% 115
18 – 49 61 51 119
25 – 54 60 49 124
EDUCATION
University Plus 52% 44% 118
Post Graduate Degree 9 8 114
OCCUPATION
Mgrs/Owners/Professionals 29% 21% 135
Sr Manager/Owner 5 3 135
Tech/Sales/other WhiteCollar 13 10 125
HOUSEHOLD INCOME
$75,000+ 56% 48% 118
$100,000+ 40 32 126
$125,000+ 13 10 125
HOUSEHOLD COMPOSITION
HH with kids under 18 44% 40% 110
Source: PMB/comScore Spring 2014 Fusion A18+

 


 

MOBILE
MOBILE SITE
Unique Visitors 3.6 million
Page Views 11 million
iPHONE APPS
Unique Visitors Over 160,000
Page Views 10 million
iPAD APP
Unique Visitors Over 130,000
Page Views 10 million
BLACKBERRY APPS
Unique Visitors Over 38,000
Page Views 2 million
Source: Omniture Q1 2014 Average

 

MOBILE READERS GLOBE ONLINE UVS TOTAL POP 18+ INDEX TO POP 18+
GENDER
Male 59% 50% 119
Female 41 50 81
AGE
18 – 34 42% 31% 135
25 – 54 62 54 116
HOUSEHOLD INCOME
$75,000+ 68% 50% 135
$100,000+ 49 34 146
REGIONAL
Atlantic 5% 7% 64
Quebec 5 20 24
Ontario 55 40 137
Manitoba/Saskatchewan/Alberta 18 19 92
British Columbia 18 14 133
Source: comScore MediaMetrix – Mobilens March 2014

Media kits and rate cards

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