Readership information

Our audience information, at your fingertips.

CIRCULATION
National edition Weekday edition subscriptions 346,533
National edition Saturday subscriptions 416,408
Central edition Weekday subscriptions 138,569
Central edition Saturday subscriptions 174,300
Metro edition Weekday subscriptions 114,709
Metro edition Saturday subscriptions 142,599
Average Weekday (Print + PDF) issue readership 893,000
Average Sat (Print + PDF) issue readership 1,032,000
GLOBE READERS WEEKDAY SAT. ADULT POP.
GENDER
Male 59% 54% 49%
Female 41% 46% 51%
AGE DISTRIBUTION
18 – 24 8% 9% 12%
25 – 34 14 11 18
35 – 49 19 21 27
50 – 64 34 33 25
65+ 24 26 18
18 – 49 42 41 58
25 – 54 42 41 54
Average Age 52 52 47
LEVEL OF EDUCATION
University Graduate + 63% 67% 37%
Post-Grad Degree 28 28 12
OCCUPATION
Management (Senior/Other) 18% 18% 13%
Professionals 9 8 4
Net MPs (Senior/Other Management) 27 26 17
Other White Collar 21 23 20
HOUSEHOLD INCOME
$50,000+ 84% 84% 72%
$60,000+ 78 77 62
$75,000+ 70 67 50
$100,000+ 57 52 33
Avg Household Income $105,000 $102,000 $82,000
HOUSEHOLD COMPOSITION
Adults Only 72% 73% 63%
Adults with Children 27 26 37
*Source: NADbank 2015 Readership Study, 48 National Markets (Print and PDF editions)

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Audience research

REPORT ON BUSINESS MAGAZINE
TOTAL READERS 919,000
MALE READERS 590,000
FEMALE READERS 329,000
AVERAGE AGE 49
AVERAGE HHI $113,000
READERS PER COPY 4.3
TIME SPENT READING PER COPY 40 minutes
Source: PMB Spring 2015 2 year study, all 12+
  • 369,000 managers, owners, professionals
  • 54,000 ‘C’ level executives – owners/senior managers
  • 187,000 have personal incomes over $100,000
  • Best educated – 172,000 have post-graduate degrees

Source: *PMB Spring 2015 study 12+

Report on Business

ONLINE
Unique Visitors 4.1 million
Page Views 57 million
Average daily visitors 342,000
Source: comScore MediaMetrix Q1 monthly average to March 2015

 

DIGITAL READERS GLOBE ONLINE UVS TOTAL POP 18+ INDEX TO POP 18+
GENDER
Male 57% 49% 116
Female 43 51 85
AGE DISTRIBUTION
18 – 34 34% 29% 117
18 – 49 59 56 106
25 – 54 60 53 113
EDUCATION
University Plus 55% 48% 114
Post Graduate Degree 10 8 119
OCCUPATION
Mgrs/Owners/Professionals 26% 23% 115
Sr Manager/Owner 4 4 114
Tech/Sales/other WhiteCollar 13 11 116
HOUSEHOLD INCOME
$75,000+ 55% 47% 115
$100,000+ 35 31 111
$125,000+ 22 19 114
HOUSEHOLD COMPOSITION
HH with kids under 18 37% 35% 104
Source: PMB/comScore Fall 2014 Fusion A18+

 


 

MOBILE
MOBILE SITE
Unique Visitors 4.1 million
Page Views 12.4 million
iPHONE APPS
Unique Visitors Over 150,000
Page Views 8 million
iPAD APP
Unique Visitors Over 128,000
Page Views 8 million
BLACKBERRY APPS
Unique Visitors Over 35,000
Page Views Over 2.6 million
Source: Omniture Q1 2015 Average

 

MOBILE READERS GLOBE ONLINE UVS TOTAL POP 18+ INDEX TO POP 18+
GENDER
Male 57% 50% 114
Female 43 50 86
AGE
18 – 34 46% 31% 149
25 – 54 63 53 118
HOUSEHOLD INCOME
$75,000+ 68% 51% 132
$100,000+ 50 35 144
REGIONAL
Atlantic 8% 7% 109
Quebec 5 21 25
Ontario 55 40 138
Manitoba/Saskatchewan/Alberta 17 18 90
British Columbia 15 14 108
Source: comScore MediaMetrix – Mobilens December 2014

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