Readership information

Globe newspaper, magazines and digital audience information, at your fingertips.

For more insights, please download our media kits and contact your Globe representative.

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NEWSPAPER

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The Globe is an essential read for Canadians who seek insight and perspective on the issues that affect our domestic landscape and the world at large. And, as the only Canadian newspaper to show a readership growth trend over the last 5 years, we remain your essential connection to this influential and responsive audience.

Circulation

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National edition

Weekday 338,959
Saturday 404,957

Source: AAM Audit Report, September 30, 2016

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Readership

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Weekday readers

1,080,000

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Weekend readers

1,910,000

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6-day Print and Digital

6.4 million

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Source: Vividata Q2, 2017 Readership Study National Total Readers

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[button iconcolor=”gray” icon=”download” url=”http://globelink.ca/wp-content/uploads/2016/01/Globe-Newspaper-MediaKit-2017-Q2-a.pdf” customclass=”bordered”]Download the Globe Newspaper Media Kit[/button]
[button iconcolor=”gray” icon=”arrow-right” url=”http://globelink.ca/newspaper” customclass=”bordered”]Learn more about our newspaper[/button]

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MAGAZINES

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Report on Business magazine attracts the biggest readership – 1.1 million readers each month – including 620,000 who don’t read our weekday newspaper.

Most importantly, 419,000 of our audience are business leaders and the next-generation of business superstars. We’re number one in reach to C-Suite, MOPEs, university grads and business decision makers.

Our readers are the influencers at or close-to the top of the purchase-decision tree and the ones to reach for business products and services, along with premium consumer goods.

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Source: Vividata, Age 12+ Q4, 2016

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[button iconcolor=”gray” icon=”download” url=”http://globelink.ca/wp-content/uploads/2016/01/ROB-Magazine-MediaKit-2017-Q2-a.pdf” customclass=”bordered “]Download the Report on Business Media Kit[/button]
[button iconcolor=”gray” icon=”arrow-right” url=”http://globelink.ca/report-on-business/#tab2″ customclass=”bordered”]Learn more about the magazine[/button]

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Globe Style Advisor magazine connects with readers who value luxury, quality and life-enriching experiences. It’s the definitive guide to stylish living and reaches our home delivery subscribers in high income households and urban hotspots in Vancouver, Toronto and Montreal.

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Source: Globe Estimates and Vividata Q2 2016, Total Canada Age 12+

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[button iconcolor=”gray” icon=”download” url=”http://globelink.ca/wp-content/uploads/2016/01/GSA_MediaKit_2017_Q2-a.pdf” customclass=”bordered “]Download the Style Advisor Media Kit[/button]
[button iconcolor=”gray” icon=”arrow-right” url=”http://globelink.ca/globe-style/#tab2″ customclass=”bordered”]Learn more about the magazine[/button]

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DIGITAL

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Every day, The Globe and Mail and our Globe Alliance partners deliver breaking news, engaging content and insightful commentary to Canadian consumers, on the platform of their choice.

Access 17 million UVs, every month, across desktop, mobile, apps and video content, and across 30+ partner sites and content channels. Your target audience is here.

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Globe Digital

Unique Visitors 5.7 million
Desktop 2.8 million
Mobile 3.7 million

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Globe Alliance

Unique Visitors 17 million
Desktop 8.9 million
Mobile 8.2 million

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Source: comScore Multi-platform Key Measures & Audience Duplication, September 2016 3-month average and Globe Estimates

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For Globe Alliance audience demographics and partner site information, please download our media kit.

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[button iconcolor=”gray” icon=”download” url=”http://globelink.ca/wp-content/uploads/2016/01/GlobeDigital-MediaKit-2017-Q2.-a.pdf” customclass=”bordered “]Download the Digital Media Kit[/button]
[button iconcolor=”gray” icon=”arrow-right” url=”http://globelink.ca/digital” customclass=”bordered”]Learn more about our digital platforms[/button]

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Contact us

Globe Media’s experienced team is ready to assist you in planning, deploying and measuring your next campaign.

Let’s make it your most successful one yet.

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