Globe Mobile and Apps


Connect with the upwardly mobile

Mobile devices are indispensable for Globe readers, on-the-move and away from their homes and offices. In fact, over 40% of our digital traffic now comes from mobile readers. The Globe’s mobile-optimized sites and standalone apps deliver the news and information our readers need–news headlines, market updates, sports scores and lifestyle content.



  • Globe readers are more likely to use their phone to purchase tickets (Index 429)
    comScore Mobilens – Q4 2013 average
  • Globe readers are more likely to use their phone to purchase consumer electronics (Index 327)
    comScore Mobilens – Q4 2013 average
  • Globe readers are more likely to use their phone to
    purchase a product (Index 311)
    comScore Mobilens – Q4 2013 average
  • Globe readers are more likely to use their phone to
    research product features (Index 254)
    comScore Mobilens – Q4 2013 average
  • Globe readers are more likely to use their phone to
    bank online (Index 209)
    comScore Mobilens – Q4 2013 average
  • Globe readers are more likely to use their phone to
    trade stocks (Index 427)
    comScore Mobilens – Q4 2013 average
  • Globe readers are more likely to use their phone to
    access news on a daily basis (Index 287)
    comScore Mobilens – Q4 2013 average
  • Globe readers are more likely to use their phone to
    access financial news or stock quotes (Index 389)
    comScore Mobilens – Q4 2013 average

Advertising Opportunities

Integrated into our mobile platforms are flexible display and video advertising opportunities that engage our on-the-go readers wherever they are.

Our Globe Mobile site features sections dedicated to news, business, sports and lifestyle content, optimized for Smartphone browsers. Seamlessly deploy advertising in our new Flex ad positions and pre-roll ads in our video content.

Audience

  • 3.6 million UVs each month
  • 11 million page views

Deployment Options

  • Content alignment
  • Device targeting

Advertising Formats

  • Flex Ad Formats - embed website ads within our page content (300×250 big boxes up to custom sizes – 300×420)
  • Video Pre-roll - Deliver 15-second pre-roll ads to our mobile web audience

Globe News apps are optimized for the mobile experience, and feature flex ad formats, video pre-roll and full screen interstitial formats on iOS devices.

Audience

  • iPhone –  165,000 UVs each month.
    10 million page views
  • Blackberry – 39,000 UVs.
    2 million page views
  • Android – 32,000 UVs.
    1.5 million page views

Deployment Options

  • Content alignment
  • Device targeting

Advertising Formats

  • Flex Ad Formats - embed website ads within the page content (300×250 big boxes up to custom sizes – 300×420)
  • Video Pre-roll - Deliver 15-second pre-roll ads
  • iPhone Interstitial – Portrait format only. Displays on app launch.

Our app delivers a range of sections dedicated to news, business, sports and lifestyle content, optimized for the iPad. Our app includes a range of high impact Flex ad positions, video pre-roll and full screen interstitial formats.

Audience

  • 137,000 UVs each month
  • 10 million page views

Deployment Options

  • Content alignment
  • Device targeting
  • Safari browser targeting (globeandmail.com) – 728×90, 300×250

Advertising Formats

  • Flex Ad Formats - embed a range of ad sizes within homepage, section and article pages
  • Video Pre-roll - Deliver 15-second pre-roll ads
  • App Interstitial: 984 x 728 – displays on app launch


Target your ideal mobile consumers

Positioning your brand on our mobile platform delivers your message to smart consumers who stay connected to what’s going on in the world.

Device Targeting

Serve ads to your choice of mobile platform (iPhone, BlackBerry, iPad and other Smartphones).

Content Channels

Select the ideal environment, across individual or multiple mobile device types and deliver your ads within the following content sections:

  • News (including Opinions, Commentary sections)
  • Business
  • Investing
  • Life
  • Technology
  • Sports
  • Arts

Sponsorships

Dominate our mobile experience with exclusive content package options, creative options (custom, branded welcome screens and interstitials) and multi-platform audience reach.



Contact us

For additional information or to begin planning your next campaign, send us an inquiry or contact your Globe representative.

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