The shift to mobile demands a shift in your media plan

GlobeDigital-MediaKit-Q1-2016-(1)-5

Every month, The Globe and our Alliance partners reach over 9 million connected and engaged Canadians through our mobile properties. In fact, 50% of our total digital audience is now accessing our sites via mobile devices and engaging with our award-winning content at home, work and on the move.

If you’re not advertising across mobile, you’re not reaching our readers where they’re spending valuable time. Move more of your advertising into mobile to connect with your target consumers, as they move from desktop to tablet to smartphone.

Download the Globe Mobile PDF Download the Digital Media Kit

AUDIENCE

Your connection to influencers on the move

Across phones and tablets, we provide Canadians with essential news, business and lifestyle content in a connected experience that builds engagement and encourages and rewards curiosity. Each platform is a powerful 24/7 connection to your audience – at the moments that matter.

Combine them and reach 3.7 million Canadians with The Globe and 9.2 million across Globe Alliance.

Source: comScore Multi-platform Q4 average 2015 and Globe Estimates

Download the Globe Mobile PDF

Globe digital readers do more on mobile

  • 76% of Globe digital readers own a tablet (Index 109)
    Vividata Q3 2016 A12+
  • Globe digital readers are more likely to have seen ads on their smartphones yesterday (Index 123)
    Vividata Q3 2016 A12+
  • Globe digital readers are more likely to use their phone to pay for items using their mobile wallet daily (Index 146)
    Vividata Q3 2016 A12+
  • Globe digital readers are more likely to use their phone to watch videos (Index 124)
    Vividata Q3 2016 A12+
  • Globe digital readers are 1.5x more likely
    to use a mobile to access a newspaper website
    Vividata Q3 2016 A12+
  • Globe digital readers are 2x more likely to make banking investments from their mobile phone
    Vividata Q3 2016 A12+
  • Globe digital readers are more likely to use their phone to
    watch videos (Index 124)
    Vividata Q3 2016 A12+
  • Globe digital readers are more likely to use their phone to
    use mobile coupons (Index 125)
    Vividata Q3 2016 A12+

Follow your audience

To truly engage your audience, we’ll help you follow their daily journey through every Globe and Globe Alliance platform they use — from desktop to tablet to smartphone.
globemobile_1_followaudience

CONTEXT

Deliver your message to smart consumers who stay connected

Positioning your brand across our platforms reaches influencers who engage with what’s happening in the world throughout their day, increasing the impact and resonance of your campaigns.

Native

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Deliver sponsored content across platforms in an experience that matches the engaging qualities of our editorial. Align your brand with themes that create powerful context and build the strongest brand affinity.

Video

Mobile_circle_images
Showcase your brand with video pre-roll and in-page ad delivery, reaching engaged audiences across The Globe and Alliance partners.

Sponsorships

mobile_sponsorship
Build a powerful cross-platform brand experience with exclusive content packages and custom creative options.

Content Channels

mobile_alliance
Select the ideal contextual environments from over 30 News, Business and Lifestyle channels and deliver your message across the Globe Alliance.

PERFORMANCE

Capture more attention

Deliver new levels of impact and engagement and command a larger share-of-screen with our high-impact and engaging formats, across desktop, mobile web and apps.
View our rich media mobile gallery

Contact us

Globe Media’s experienced sales team and expert digital group is ready to assist you in planning, deploying and measuring your next campaign.

Send us an inquiry Contact your Globe representative Download the Globe Mobile PDF Download the Digital Media Kit


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1.800.363.7526
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