Globe Alliance

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Harness the power of the world’s most respected news brands.

Globe Alliance connects leading brands to Canada’s best audience,
across the World’s best digital journalism.

NEW! Announcing the addition of Hearst Digital to the Globe Alliance!

Access the #1 portfolio of sites for Women 25-54 $100k+ HHI and a massive lifestyle audience of over 11.6 million.

Learn more

Explore below to learn how Alliance provides sophisticated audience targeting and premium branding opportunities including a range of high impact sponsorships.

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Alliance is a partnership of the most respected and trusted international publishers,
each with the same values and focus on quality content as we have.

Globe Alliance provides you exclusive access to an audience of 18 million Canadians across these world-class sites.

Click the logos below to visit the Globe Alliance partner sites.

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Wall Street Journal

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Reuters

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Rolling Stone

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Forbes

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Washington Post

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Us Weekly

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The Guardian

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ABC News

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Elite Daily

NEW! Hearst Digital Media joins Globe Alliance

We are excited to announce that Hearst Digital has joined the Globe Alliance, providing you with unprecedented reach to over 18 million Canadian consumers.

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To support your marketing needs, we have created a new Lifestyle and Entertainment sales team. Focused exclusively on our new Hearst destinations, Elite Daily, US Weekly, Rolling Stone, The Guardian and ABC News, we’re committed to providing you with custom sponsorships and unique executions in our premium sites.

Get advance access to Hearst launch opportunities

Connect with our Lifestyle & Entertainment team

Terra Sharek
National Account Manager
tsharek@globeandmail.com
416-585-5199
Adam Bailey
Digital Sales Manager
abailey@globeandmail.com
416-585-5652
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Your target audience is here

Over half of all Canadian internet users visit Globe Alliance sites each month.

Connect with your ideal consumers, Canada’s business influencers (MOPEs) and high-earners across our premium, brand-safe network, all through one point of contact.

Source: comScore Multi-Platform Media Metrix, December 2014 (3-month avg), Globe Estimates

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Make Globe Alliance a part of your plans

Campaign options

Buy site Only Globe Alliance can give you access to world class publisher audiences and their iconic brands
Buy section Access premium branding opportunities in top tier, brand-safe contextual environments
Buy audience Target specific audience segments such as Auto Enthusiasts or Business Decision Makers across multiple publishers
Buy channel Increase your reach and scale within relevant content channels, including News, Business, Automotive, Style and Entertainment.
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Tactical options

icon-performance-2Performance Deploy your Run of Network, CPC, CPA campaigns across Alliance sites.
icon_programmatic-1 Programmatic Access Alliance inventory (display, mobile and video) on our Programmatic Exchange

Reach highly engaged consumers

Achieve more advertising in-view time, higher dwell time and higher interaction rates.*

How do Globe Alliance sites perform, compared to benchmarks?

% Longer

In-view time

% Longer

Active dwell time

% Higher

In-view rate

% More

Interaction

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We’re the first publisher to offer MOAT analytics in Canada measuring ad viewability,
exposure and interactivity across Alliance properties.

Learn more about MOAT analytics

*Compared to MOAT Benchmarks for Q3 2014

Tap into the power of the Globe Alliance

Globe Media’s experienced sales team and expert digital group is ready to assist you in planning, deploying and measuring your next campaign.

Send us an inquiry Contact your Globe representative
Get the Globe Alliance Media Kit Get the Globe Digital Media Kit
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