Influence Consideration

Arming your target with the information for informed decision making is a balancing act. What kind of information do they need, and how much? Timing is crucial, medium is increasingly important and channel can’t be ignored.

The credible and trusted environment of The Globe’s platforms and news, information and lifestyle channels can deliver a halo effect for our advertisers.  And our readers have influence.  They are relied on by their friends and associates to provide good advice about products and services – and don’t hesitate to make recommendations.

Globe Media Group can help deliver the information your target needs to get your brand on their short list and in the environments that deliver the most impact and enhance your message.

View our brand lift studyLearn about the incredible results of a campaign that delivered positive brand impact, strongly lifted familiarity, improved perception, opinion and purchase consideration. We can do the same for your brand.

 

 Recommended products for building strong engagement with your ideal audience

Recommended creative options for engaging your ideal audience

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For detailed product information, view our platforms and our ad formats sections.

To begin planning your next campaign, send us an inquiry or contact your Globe representative.