Objectives

Whether you’re launching a new product or building your brand, stimulating trial, driving sales or rewarding loyalty, The Globe Media Group has the media channels and opportunities you need for every point along your target consumer’s decision journey.

View the sections below to learn about the platforms, products and opportunities to make the most out of your connection to our audience.

awareness-square

Deploy campaigns with reach and impact, ensuring your messaging is effective and memorable.

consideration-square

Engage your ideal consumers and influence their evolution from consideration to conviction.

conversion-square

Ensure the effectiveness of your campaign, driving desired behaviour across media.

loyalty-square

Encourage brand loyalty, advocacy and grow repeat business from existing customers.

Traditionally, The Globe has provided an unrivalled media platform for Canada’s premiere brands. We can go much further. Change our role and we can transform your campaigns.

How? Make us part of your strategy and planning process and we’ll take you beyond advertising and create compelling communications platforms that are highly effective for your brand.

Partner with us to integrate your owned, paid and earned media strategy and leverage The Globe’s unique strengths with our custom and branded content marketing capabilities. Build stronger connections to influential consumers and build the engagement, conversion and brand advocacy you need to fully deliver on your campaign objectives.

viewership_banner_1

Connect with your ideal consumers
along their decision journey

Starting with the identification of a need, consumers move along a path that represents multiple opportunities for contact with your brand, leading to a key decision – a change in perception, choice of activity or directly to purchase.

Following that key moment, post-decision brand engagement represents an ideal opportunity to nurture your relationship with consumers and build loyalty – leading to repeat behaviour as both lifelong customers and brand advocates.

Contact us

For additional information or to begin planning your next campaign, send us an inquiry or contact your Globe representative.

journey_all