Globe Response

Achieve your
marketing objectives

Powered by The Globe’s exclusive audience intelligence – and deployed across The Globe, Alliance sites and our extended, managed inventory – Globe Response programs deliver more sign-ups/opt-ins, ticket sales, downloads, product offer responses, or simply increasing traffic to your site.

Maximize your campaign value

Gain far greater media value
from your budget and cut out the waste from unnecessary network costs.

Drive your marketing effectiveness

Drive your campaign effectiveness
by boosting consumer conversion
against your lower funnel metrics

Boost your consumer response

Amplify your reach to consumers 
when targeting a specific GEO, across
our powerful, managed inventory

Products that perform

Choose our managed programs for a crafted approach to drive optimized performance and our programmatic platform to automate your buy for greater efficiency. Our aim is to achieve a lower cost-per-conversion than on any other platform, including social sites.

Premium - Managed Performance

Drive a stronger consumer response through our actively-managed marketing programs, delivered across The Globe, Globe Alliance and our network of extended premium inventory.

  • Delivering across platforms: desktop, mobile, apps, video
  • Flexible optimization strategies: targeting, audience, A/B testing, display vs text-based, frequency, dayparting, geo
  • Engaging your audience in the ideal channels, contextual, behavioural and custom audience segments
  • 100% transparent in our campaign reporting

Private Marketplace - Programmatic

Access our trading platform to build cost-effective programs within premium environments that are highly beneficial to your brand’s perception.

  • Delivering in 100% brand-safe environments
  • Build efficiency in our Auto Guaranteed, Non-Guaranteed, Fixed or Auction inventory
  • Deliver across platforms, accessing our Globe and Alliance sites inventory
  • Conversion pixel capabilities

Make sure your marketing delivers

For complete information and help with your next performance campaign please get in touch!
Let’s make it the most successful one yet.

Contact us

Please contact Brian Batenburg for more details

bbatenburg@globeandmail.com | 416-585-5617

WESTERN CANADA

1.604.631.6608
EMAIL US
WESTERN CANADA

TORONTO

1.866.999.9237
EMAIL US
NATIONAL, ONTARIO & MANITOBA

EASTERN CANADA

1.800.363.7526
EMAIL US
OTTAWA REGION, QUEBEC & ATLANTIC

US AND INTERNATIONAL

1.212.426.5932
EMAIL US
OUTSIDE CANADA

351 King Street East, Suite 1600
Toronto, M5A 0N1
1-866-999-9237
advertising@globeandmail.com

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