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Achieve your campaign’s conversion objectives with our premium performance programs.

Powered by The Globe’s exclusive audience intelligence – and deployed across The Globe, Alliance sites and our extended, managed inventory – including Globe Response in your marketing tactics (display, native etc.) will help deliver more sign-ups/opt-ins, ticket sales, downloads, product offer responses or simply increase traffic to your site.

Deliver effective campaigns, in the world’s best digital journalism

Your choice of advertising context matters. Selecting premium sites boosts both how consumers perceive your brand and your campaign performance. Simply put, our unique, impression-level insights enable us to deliver your advertising to more qualified people, in the ideal sites and at the perfect time.

Choose from our managed programs for a crafted program to drive optimized performance and our programmatic platform to automate your buy for greater efficiency. Our aim: to deliver a lower cost-per-conversion than on other platforms, such as social sites.

Premium Performance

Managed

Drive a stronger response through our actively-managed display programs, across The Globe, Globe Alliance and our network of extended premium inventory.

  • Delivering across platforms: desktop, mobile, apps, video
  • Flexible optimization strategies: targeting, audience, A/B testing, display vs text-based, frequency, dayparting, geo
  • Engaging your audience in the ideal channels, contextual, behavioural and custom audience segments
  • 100% transparent in our campaign reporting

Private Marketplace

Programmatic

Access our trading platform to build cost-effective programs within premium environments that are highly beneficial to your brand’s perception.

  • Delivering in 100% brand-safe environments
  • Build efficiency in our Auto Guaranteed, Non-Guaranteed, Fixed or Auction inventory
  • Deliver across platforms, accessing our Globe and Alliance sites inventory
  • Conversion pixel capabilities

Make sure your campaign performs

For complete information and help with your next performance campaign please get in touch!
Let’s make it the most successful one yet.

Please contact Brian Batenburg for more details

bbatenburg@globeandmail.com

416-585-5617

Send us an inquiry Contact your Globe representative
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1.866.999.9237
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