The Globe’s full-service, integrated content-marketing team
Reach your ideal audience, drive engagement, strengthen brand loyalty and deliver tangible results
The Custom Content Group puts the capabilities of Canada’s most prestigious media company to work for you. Each day, we engage millions of influential Canadians with engaging content across multiple platforms. That’s power that we bring to your brand.
Collaborate with us to develop fresh, innovative and brand building ideas. Combine your owned, paid and earned media with custom product development, strategic partnerships, product promotion, social media and live events.
With custom editorial content, our award-winning journalists, photographers and designers produce content that halos an advertiser’s message and around which the advertiser’s brand ads can be positioned.
We maintain complete editorial independence and content control to safeguard the editorial integrity we’ve long been known for.
Sponsor Features – or advertorials – offer clients a greater degree of control over the message.
These dedicated pages, content series or stand-alone sections can run in print, online, and come to life through events. The content is written, designed and produced by freelancers hired by The Globe’s team.
The Globe and Mail’s in-house Branded Content group.
Branded content is the art of using storytelling to attract and engage your consumers and prospects. We tell your brand’s story, across branded magazines, web and mobile, video, events and social media conversations – all produced with the same approach to quality journalism that you find in The Globe and Mail every day.
Led by an award-winning team of editors at The Globe and Mail, we draw upon our trusted network of writers, designers, photographers and videographers to create your content. Plus, we have access to Canada’s top leaders and influencers. We provide a simple, stress-free process from big idea to your finished product.
To put your target in touch with your brand, the Globe Edge team organizes must-attend retail events, parties and conversations with today’s most engaging personalities.
Whether local, national or online, Globe Edge will plan, manage and execute your B2B or B2C function to drive engagement, stimulate trial or generate leads.
Globe Connect ReportsView Globe Connect Editorial ReportsWe publish a full range of editorial reports that explore a range of subjects, from technology to tax advice, education to the environment. We maintain complete editorial independence and control over the content, to safeguard our editorial integrity that we’ve long been known for.
Globe Connect Sponsor FeaturesView Globe Connect Sponsor FeaturesOur Sponsor Features offer you a focused context for your brand messaging, covering a broad range of categories – from real estate to retail rewards, health advice to luxury travel. The content is advertorial and written, designed and produced by a select group of freelancers, to the same quality standards as Globe features.
Get inspired by outstanding single media and integrated campaigns.
- Canadian University Report magazine was awarded
Bronze in the Best School/University Publication category.
- Gold for KPMG's inBusiness magazine in the Best New Publication
and Best Design, New Publication categories.
- Grey Goose's HOST magazine was awarded Gold in the
Best New Production or Publication Launch category.
- Silver award for Channer's London and Waterloo magazines in the Best Retail Publication category.
- Silver award for our Nissan Canada Special U.S. Elections Globe Edition in the Best Supplement category.
- Silver award for PwC UP Front magazine in Best Financial Services Publication category
- PwC UP Front magazine was awarded Bronze in the most improved publication category.
- The Spring issue of Sunnybrook magazine was awarded Gold in the Best Special Issue magazine category.
Contact the Custom Content Group team
Group Director, Client Engagement and Custom Content Group
Director, Brand Partnership Group