Custom Content Group



The Globe’s full-service, integrated content-marketing team.

The Custom Content Group puts the capabilities of Canada’s most prestigious media company to work for you. Each day, we engage millions of influential Canadians with engaging content across multiple platforms. And that’s power that we can bring to your brand, too.

Collaborate with us to develop fresh, innovative and brand building ideas. Combine your owned, paid and earned media with custom product development, strategic partnerships, product promotion, social media and live events. Reach your ideal audience, driving engagement, strengthening brand loyalty and delivering tangible results.


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Custom editorial content


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With custom editorial content, our award-winning journalists, photographers and designers produce content that halos an advertiser’s message and around which the advertiser’s brand ads can be positioned.

 

We maintain complete editorial independence and content control to safeguard the editorial integrity we’ve long been known for.


Custom information features

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Custom Information Features – or advertorials – offer clients a greater degree of control over the message.

 

These dedicated pages, content series or stand-alone sections can run in print, online, and come to life through events. The content is written, designed and produced by freelancers hired by The Globe’s team.

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The Globe and Mail’s in-house Branded Content group.

Branded content is the art of using storytelling to attract and engage your consumers and prospects. We tell your brand’s story, across branded magazines, web and mobile, video, events and social media conversations – all produced with the same approach to quality journalism that you find in The Globe and Mail every day.


Whether you’re looking to educate your target, build engagement, drive to purchase or retain loyalty, the Globe Edge team will ensure you achieve the direct connection you need.

Led by an award-winning team of editors at The Globe and Mail, we draw upon our trusted network of writers, designers, photographers and videographers to create your content. Plus, we have access to Canada’s top leaders and influencers.  We provide a simple, stress-free process from big idea to your finished product.


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Charlene Rooke

GROUP EDITOR, GLOBE EDGE


The former executive editor, luxury brands, at Spafax Canada, Charlene in her 20-year career as an editor of consumer and custom magazines has won more than 50 major national and international awards for writing and editing, including most recently a Travel Media Association of Canada gold award for a Globe and Mail article on the private island of Mustique. Many of those awards were for new-magazine launches, or redesigns and re-launches of existing magazines.

She has been an editor of Air Canada’s enRoute, the Liquor Control Board of Ontario’s Food & Drink, Fairmont, Western Living and Avenue magazines. She has led content strategies for blue-chip clients of Globe Edge including PricewaterhouseCoopers, KPMG, Holt Renfrew, Grey Goose and leading Canadian universities. She has experience in bilingual (English-French) and multi-lingual publishing (Mandarin, Arabic).

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Simon Beck

SENIOR EDITOR, GLOBE EDGE


A graduate of Oxford University, Simon was a parliamentary correspondent with Thomson in the U.K., and a news editor and Washington correspondent for the South China Morning Post, before joining the Globe nine years ago.

As the former Arts editor and the current Globe Drive editor, his content strategies reach deeply into pillars including automotive, large-enterprise business, health, higher education and executive education.

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Steve Tustin

EDITOR, GLOBE EDGE


In an illustrious 22-year career at The Toronto Star, Steve filled virtually every senior editorial role, from news editor to assistant managing editor. He has extensive experience in content strategies that are tailored to niche and ethnic communities, including Asian and Southeast Asian readers, and has edited publications tailored to those audiences.

He also has depth of experience in luxury lifestyle areas including high-net-worth investing, entrepreneurship, automotive, real-estate, golf and other sports, and travel.

Experiential Marketing and Events

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To put your target in touch with your brand, the Globe Edge team organizes must-attend retail events, parties and conversations with today’s most engaging personalities.

 

Whether local, national or online, Globe Edge will plan, manage and execute your B2B or B2C function to drive engagement, stimulate trial or generate leads.

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Globe Connect Reports

View Connect ReportsWe publish a full range of editorial reports that explore a range of subjects, from technology to tax advice, education to the environment. We maintain complete editorial independence and control over the content, to safeguard our editorial integrity that we’ve long been known for.


Globe Connect Information Features

View Connect Information FeaturesOur Information Features offer you a focused context for your brand messaging, covering a broad range of categories – from real estate to retail rewards, health advice to luxury travel. The content is advertorial and written, designed and produced by a select group of freelancers, to the same quality standards as Globe features.



Recent Awards

  • Silver award for Channer's London and Waterloo magazines
    in the Best Retail Publication category.
    The 2013 Magnum Opus awards - recognized as the Oscars of branded content
  • Silver award for our Nissan Canada Special U.S. Elections Globe Edition
    in the Best Supplement category.
    The 2013 Magnum Opus awards - recognized as the Oscars of branded content
  • Silver award for PwC UP Front magazine in
    Best Financial Services Publication category
    The 2013 Magnum Opus awards - recognized as the Oscars of branded content
  • PwC UP Front magazine was awarded Bronze
    in the most improved publication category.
    The 2013 Pearl Awards - recognized as the Oscars of custom content.
  • The Spring issue of Sunnybrook magazine was awarded Gold
    in the Best Special Issue magazine category.
    The 2013 Pearl Awards - recognized as the Oscars of custom content.

Contact the Custom Content Group team

Our team will collaborate with you to develop fresh, innovative, brand-building ideas. We’ll seamlessly combine your owned, paid and earned media with custom product development, strategic partnerships, product promotion, social media and live events.

EDITORIAL
Charlene Rooke
Group Editor, Globe Edge
416-585-5714
crooke@globeandmail.com

SALES
Teena Poirier
Director, Client Engagement and Globe Edge
416-585-5197
tpoirier@globeandmail.com

SALES
Connie Corner
Manager, Brand Partnerships, Globe Edge
416-585-5269
ccorner@globeandmail.com

SALES
Andrea D’Andrade
Manager, Special Reports and New Product Development
416-585-5368
adandrade@globeandmail.com


Complete Custom Content Group contact information

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Simon Beck  Editorial

Toronto
Phone: 416-585-3340

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Connie Corner  Manager, Brand Partnerships

Toronto
Phone: 416-585-5269

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Andrea D'Andrade  Manager, Special Reports and New Product Development

Toronto
Phone: 416-585-5368 Fax: 416-585-5641

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Rolfe Jones  Product Manager - Magazines

Toronto
Phone: 416-585-5921

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Liz Massicotte  Program Manager, Globe Edge

Toronto
Phone: 416-585-5484 Fax: 416-585-5641

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Angela Maxwell  Brand Partnership Manager

Toronto
Phone: 416-585-5594

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Natalie Prior  Category Manager, Custom Content Group

Toronto
Phone: 416-585-5056

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Charlene Rooke  Group Editor, Content Marketing Team

Toronto
Phone: 416-585-5714

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Keith Ryder  Brand Partnership Manager, Special Reports

Toronto
Phone: 416-585-5691 Fax: 416-585-5641

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Steve Tustin  Editor, Custom Content Group

Toronto
Phone: 416-585-5883

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Adam Wilson  Brand Partnership Manager

Toronto
Phone: 416-585-5857


Visit our full contact directory.

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