The Globe Media Group was challenged:
- To begin the reinvigoration of a well-established, high-awareness company brand — led by a new and innovative product.
- To raise the opinion of the brand via that new product, through the showcasing of best in class design, technology, craftsmanship and experience.
- To change opinions and perceptions, and bring new, younger customers to the brand.
The Globe developed a major editorial initiative that celebrated the transformative influence of leading Canadians, aligning perfectly with the advertiser’s own story of transformation. A comprehensive multi-platform custom-content partnership was created which ran as a series in print and digital, supported with a number of exclusive events, which enabled the advertiser to directly engage with their target.
Learn about the incredible results of a campaign that created a positive brand impact, strongly lifted familiarity, increased perception, improved opinion and purchase consideration. We can do the same for your brand.Read the brand lift study
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