Case Study: Tourism Ireland

Tourism Ireland promotes ‘the Emerald Isle’ as a holiday destination in over 20 markets around the world. The island of Ireland, which includes both the Republic of Ireland and Northern Ireland, attracts 8 million visitors annually.

The Globe was challenged to help re-awaken potential travellers’ awareness and interest in Ireland as a holiday destination of choice. Our solution was to create a multi-platform campaign promoting what Ireland has to offer, encourages immediate consideration for travel to Ireland, and asked readers to opt-in to receive future offers and information.

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