Creative Solution: Ford

Ford Motor Company of Canada is the country’s leading automaker.

For the re-launch of the new Ford Focus, a compact car with a wide array of technologies that had never been available in its price range, Ford Canada was looking for a compelling way to attract attention and stimulate engagement with online consumers.

Learn about how The Globe initiated a partnership with Ford Canada and social media maven/Globe contributor Amber MacArthur, to create the five part video-blog series ‘On the Road with AmberMac.’

Read the case study