Presenting the 2017 Young Lions and Young Marketers jury — this esteemed panel of industry leaders and experts will pore over 300+ submissions from this year’s competition to determine the best work from Canada’s top young talent in the media, creative and marketing industries. Learn more about each judge by clicking on their photo.
Young Lions Jury: Print Category
SVP, Editorial Director, Brunico Communications
Chair of the Young Lions Print, Film and Cyber Juries
Mary Maddever is SVP, editorial director of Brunico Communications, overseeing journalistic policy and procedures for the company’s editorial brands, and publisher of strategy & Media In Canada.
Maddever has lead content strategy and new product development on many Brunico brands, recruited and trained teams for launches and refreshes, and most recently oversaw the transition for the Marketing brand acquisition.
As executive editor of strategy, a remit she held since helming its relaunch in 2004, Maddever launched Brunico’s first offshoot daily e-news/site Media In Canada, and also developed stimulant, a creative-focused offshoot of the strategy brand’s ad and marketing universe. She also spearheaded new Awards programs and collaborated on new event franchises.
Prior to strategy, Maddever was editor of RealScreen, an international non-fiction brand for which she originally developed the editorial launch plan in 1997, and oversaw a content focus redirect in 2004 as the business evolved.
Maddever’s background includes four years (1998-2001) as editor of international kids entertainment biz magazine KidScreen, where she was mandated to raise brand authority in top tier global production and broadcast circles, and across ancillary areas of the industry.
Prior to that, Maddever was editor of Playback, Canada’s bi-weekly TV & film industry journal and its subsidiary magazine offshoots, such as Playback International.
Carle Coppens is Vice-President and Creative Director of Brad in Montreal. Last year, he chaired the jury of the Créa Awards. His work has been acknowledged with numerous prizes, most notably at the Cannes Lions, the ACT Responsible Tribute, the Marketing Awards, the Applied Arts Awards and the Créa Awards.
Carle is also a writer. His first novel, Baldam l’improbable, is currently being adapted for film.
Helen is the CEO and Chief Creative Officer at Havas Canada and oversees offices in Toronto and Montreal. Prior to joining Havas, Helen took a hiatus from the agency world and worked as a Creative Strategist at Facebook. An industry veteran, Helen has worked at agencies including Saatchi, Taxi, JWT, Ogilvy, and as Creative Director at Strawberryfrog in Amsterdam. At Ogilvy, Helen was on the global team for the highly recognized Dove Campaign for Real Beauty and helped launch the initiative in Canada. Her work has also been recognized as business success stories in North America and Europe with clients including Toyota, Unilever, P&G, Novartis, American Express, Telus and Kraft.
Helen has been on juries for many national and international award shows, including the Clios One Show, Communication Arts, New York Festivals, Canadian Marketing Awards, Art Directors Club of Canada, Atomic Awards, the Rotman Business Design Challenge, Marketing Magazine Awards, the Ace Awards as well as this upcoming year’s D&AD.Prior to her career in advertising, Helen was a Governor General award winning Architect and graduated with honours from the School of Architecture at the University of Toronto.
Before J. Walter Thompson, Ryan worked at some of the top agencies in North America, including Goodby, Silverstein & Partners in San Francisco, BBDO in Toronto and Sid Lee in Montreal, where he helped run the global Adidas account.He has won numerous industry accolades, including a Titanium Cannes Lion for his work on Hyundai Assurance – a campaign Fast Company called one of the most memorable of the modern era. Sir Richard Branson even described Ryan’s Canadian launch work on Virgin Mobile as Virgin’s most successful launch to date.
A father to two young sons, Ryan’s proudest moment (or biggest regret) is declining an offer to work on the Conan O’Brien show.
Christina began her career at TAXI before moving to BBDO as VP, ACD, on Pepsi, Frito Lay and FedEx. Here, she cemented her reputation as a force in advertising, being named to Canada’s ‘Top 30 under 30’.Christina was also CD at Lowe Roche, Canada’s Agency of the Year during her tenure, working on Audi, J&J and Stella Artois Global.
Christina’s been awarded at major shows worldwide for her Stella Artois, Pepsi, FedEx, J&J, Audi, and Volkswagen work. She’s judged at Cannes, Clios, D&AD and CA. She’s been recognized as one of Canada’s “Marketing Icons in the Making” and Canada’s “Top 100 Thought Leaders”.
Young Lions Jury: Cyber & Film Categories
Vicky Morin began her career as a copywriter at Cossette Montreal in 2002, working on national and international brands such as Coca-Cola, Yellow Pages, McDonald’s, Reporters without Borders and Bell. In 2010, she moved to Paris to write for the luxury category, eventually joining CLM BBDO, where she led European roll out on campaigns for global brands across numerous categories.
In 2013, she returned to her roots at Cossette Montreal, taking a Creative Director position on the McDonald’s business. In her current role, she leads original, multichannel creative for the Quebec and eastern Canadian markets, and under her direction, the account has been recognized with over 30 awards to date.
Vicky is a sought after jury member in the Montreal market. This is her first international jury.
A bona fide people person, Vicky doesn’t care to Tweet, but she loves a live conversation.
A copywriter by trade, Zak spent the early part of his career at agencies such as Chiat/Day and BBDO Toronto. In 1999, he joined a small boutique shop called Taxi and, under his creative leadership, helped lead the agency to international acclaim on the world stage and seven Agency of the Year titles locally. Zak has been ranked amongst the world’s top Creative Directors, had two campaigns in the world’s top five and been named Canada’s Creative Director of the Year three times.
In 2008, he took the biggest leap of his career and started his own agency. Nine years later, Zulu Alpha Kilo is a thriving 90-person shop. Headquartered in Toronto, his eponymous agency (ZAK = Zulu Alpha Kilo in the NATO phonetic alphabet) garnered international headlines when it won Ad Age’s Small Agency of the Year top honours. It was the first time in Ad Age history that a non-U.S. shop had won this international competition giving Zulu the honour of being the world’s top ranked independent. In 2016, Zulu also made Strategy and Marketing magazine’s list of top Canadian shops as the “unofficial shit disturber” of the year.
Young Lions Jury: Media Category
SHARPER INSIGHTS The break-neck pace of change in technology and media consumption has outpaced how marketers plan their communications. As CEO of OMD Canada, Cathy Collier, is at the helm of Canada’s largest and most successful media organization. By harnessing the power of advanced analytics, marketing science, and placing client’s business performance at the heart of all innovation planning – Cathy has helped redefine the role and increased the value her team brings to an incredible roster of clients.
INSPIRING IDEAS Over the course of nearly two decades with Cossette Media, Cathy focused on clients such as Nike, Coca Cola and Bell. Her leadership brought Cossette three gold Media Lions and an armful of numerous other awards, including four ‘Best in Show’ trophies at Canada’s Media Innovation Awards. She has enjoyed continued success at OMD with the agency being named Media Agency of the Year for two consecutive years.
SUSTAINABLE RESULTS Cathy is very active in advancing the Canadian media industry. She is Vice Chair of Canadian Media Directors Council, is Board Chair of numeris, Chairs the Canadian Young Media Lions competition and has judged many award shows including the Cannes Media Lions festival. Cathy also sits on the Canada Cannes board helping to inspire the Canadian media community to be recognized in Cannes.
With over 25 years of experience, Sue is a dynamic, results oriented leader with a strong track record of successfully managing client relationships. She has worked on some of the largest businesses in Canada across many areas including CPG, Financial Services and Retail, including Nestle Canada, The Home Depot, Tangerine and H&M Canada. Sue has superior interpersonal skills, capable of resolving multiple and complex challenges and motivating staff to peak performance. Sue’s career experience is unique in that she spent 10+ years developing her trading and buying skills on some of the biggest Canadian brands before moving into account management and strategic planning. She also spent two years as a client and understands the perspective from the other side of the desk.
Since joining Maxus in March 2014, Sue has been an invaluable member to the Executive team, offering strong insight and guidance into the ever changing media landscape. Sue has developed prosperous relationships with media partners and internal and external stakeholders throughout her career, contributing to the content and delivery of our Maxus products.
Sue works with all of our Business Leaders, mentoring them through deepening their curiosity about our clients’ businesses and assisting them through steering relationships to achieve client results, organizational efficiency and win-win profitability.
Isabelle started her career as a media buyer at Cossette Media in Montreal. One year later she was promoted to media planner and spent 4 years working on national and regional campaigns for Bell Canada and McDonalds. She joined Touché! in 2004, on a dedicated remote team within Sid Lee’s offices, where she contributed to the success of many clients such as SAQ, Aeroplan and Cirque du Soleil.
Throughout her career, she has been honored in various Canadian media creativity competitions on both the local and national scene. She won the first Gold of the agency at the Media Innovation Awards in 2006 for l’Agence métropolitaine de transport and since then contributed to the accolades received on various campaigns for SAQ, Aeroplan, NeoStrata, Hydro-Québec and Desjardins.
Now as Vice-President at Touché!, Isabelle leads a team of media specialists and contributes to the agency’s continuous growth. She constantly strives at maintaining great collaboration and synergy between the client, the creative agencies and the media partners. And now more than ever, embracing the significant influence data has on many of our daily decisions while contributing to the agency’s mission that consists on being Fueled by Data, Driven by Creativity.
Helen Galanis has spent nearly 2 decades in media and marketing with experience on both the agency and client side. Taking the helm as President of the new Initiative in early 2016, her focus has been on building a best-in-class leadership team with a breadth of experience spanning all aspects of the communications industry.
Known for her collaborative style and hands-on approach, Galanis has been a champion of IMC planning process throughout her career – having developed tailored approaches for a number of prestigious clients including Canadian Tire and Johnson & Johnson. Her breadth of experience in creative, communications, marketing and media give her unique insight and perspective in the increasingly complex world of brand communications. She believes strongly in constant evolution and prides herself on a relentless focus on elevating the craft of communications design.
As Chief Digital Officer of Mindshare Canada, Armin Huska oversees the offering of one of Canada’s largest buyers of digital media. In his role, he develops the digital capabilities within the agency whilst establishing digital thought leadership and transformation for Mindshare’s clients such as Unilever, Ford, Indigo, American Express, Air Canada, Walmart, Kimberly Clark, Manulife and many more.
His influence and vast knowledge of the digital media landscape has helped Mindshare to be not only be one of Canada’s most dynamic and innovative agencies, but also the leading agency in programmatic and data-driven media.
Prior to taking his Canadian role in 2012, Armin served for nearly two decades in a wide range of senior executive roles for various WPP companies, independent agencies, and media publishers in the U.K., Germany, Italy, and Austria. He was vital in building one of U.K.’s top digital media agencies, and pioneering German digital advertising.
During a 14-year span Zoryana has risen through the ranks at PHD to lead several important client assignments in a variety of categories from FMCG (GSK, Hershey, Unilever, Newell Rubbermaid) to Beverage Alcohol (SAB Miller), to Telco (Public Mobile) to Beauty/Cosmetics to CFD Restaurant (Boston Pizza) to retail (Gap/Old Navy, The Source).
Zoryana brings an immense reputation for driving business and innovative thinking. Her work has won numerous awards and accolades both domestically and internationally for multiple clients.
She has served on the judging panel of the Media Innovation Awards, The Festival of Media-Global, as well as the National Advertiser’s Awards, and she is Canada’s representative to the global Omnicom Media Group Light Team, responsible for driving creativity and innovation throughout the network.
Brent Nelsen is, in his own words, powered by “passion, progress, culture and caffeine.” Combining his love for instigation and inspiration, Nelsen has become a proven and highly respected leader in the industry.
He currently leads planning for Leo Burnett Toronto, Canada’s #1 top ranked and awarded creative agency and largest planning group. His thinking and work has received numerous North American and International creative and effectiveness awards such as the London International Advertising Awards, Cannes Lions, Clio’s, FaceBook Awards, Andy’s, Effie’s, Ogilvy’s, Chiat’s and Cassies.
Prior to joining Leo Burnett Toronto, Nelsen held the position of SVP Planning Director at DDB Chicago and SVP Planning Director at McCann Erickson World Group in New York leading global and U.S. creative strategy across various clients.
When Michele Pauchuk became President of MEC in 2011 she ushered in a new era for the company. MEC was the smaller sister at GroupM and Michele has spent her time evolving the agency so its growth can continue to accelerate. Under her guidance the agency has grown 50% and added many new skillsets to its roster including content, analytics, and programmatic. She also drove the agency to be fully digital with no silos between digital and traditional planning and buying – all functions are integrated, thus driving a more holistic approach for clients.
Her career has been built not just on media planning and buying but also by learning to be an ad person. Her career has seen her involved in the launch of digital departments when no one else would take the chance (way back when) to understanding the creative process well enough to work as a creative planner briefing and managing creative teams. She has also overseen research and lead planning product development to bring her full circle. All of these extensions come from Michele’s real passion – understanding how to connect with consumers based on core insights into how people live, work, play and interact with brands.
Over the course of her career, she has held several senior leadership positions and has been a great mentor for other successful media people. This giving back is reflected in her contributions through various board appointments; President of the Canadian Media Directors Council, Board member Numeris, and Chair of the print measurement association – Vividata.
Ann Stewart is President of Maxus Canada. Maxus is Canada’s fastest growing media agency, for 4yrs running. Ann launched the newest media division of GroupM in 2012. Maxus represents some of Canada’s strongest brands and Ann has built it to an agency of 90 people with offices in Toronto and Montreal.
Ann is known as an innovative and engaged leader with 25 years of diverse media experience ranging from operations, strategic planning, buying and even selling of media. She has been in the GroupM family for over 10 years previously running Excelerator Media, as GM Managing Director. Before GroupM Ann was a partner in the Brainstorm Group, a full service communication agency, and previously spent 4 years selling OOH advertising.
Ann is a graduate of Humber College in Marketing, a graduate of the 4 year CAPP program and she serves on the board of the Canadian Media Directors Council. She is an active member of IAB, RCC and a former board member of NADbank.
Alastair Taylor is a convergent thinker with diverse category experience across the UK and North America, specializing in helping brands understand how technology and media is changing the point of purchase with their consumers. With a proven track record in business development and culture creation, Alastair is a transformational leader building corporate cultures for the modern business reality.
Currently, the CEO of Starcom and Mediavest, Alastair is responsible for leading all facets of the business at one of Canada’s leading media agencies. Clients include Kraft, TD, Visa, Samsung and Kellogg’s.
While at MEC in Toronto, Alastair was the chief Client Officer and oversaw the Molson Coors, Netflix, L’Oreal, and GE businesses as well as supporting the President in the management of the business. Alastair also looked after new business (with significant growth achieved including the L’Oreal Canada win) and drove strategy and thought leadership through the company.
Previously as the VP, Managing Director of Carat in Toronto he had responsibility for the company’s English-Canadian operations. Growth was very strong under Alastair’s leadership and his contribution to the new business arena helped Carat win the Disney, Target and GM accounts. As Managing Director of a growing media agency, Alastair oversaw key relationships with clients such as Adidas, P&G, Mattel and Subway.
In the UK, Alastair received numerous national and international nominations and awards for his work and graduated top of the industry for the IPA Advanced Communications Planning Certificate in 2007. He was also ahead of the curve in introducing innovative digital plans to his clients and pioneering eCRM, affiliate and social media strategies.
Prior to starting his career in media, Alastair obtained a BSc in Marketing from Lancaster University’s Management School, and now lives with his wife Kate, and son Evan, in Toronto.
Young Lions Jury: Marketers Category
As Samsung Electronic Canada Inc.’s Chief Marketing Officer, Mark leads the organization’s strategic brand and marketing initiatives, overseeing Brand Marketing Communications, Public Relations, Corporate Social Responsibility, Digital and Social Media teams.Prior to joining Samsung, Mark was Vice-President of Marketing at Campbell Company of Canada. His strategic leadership and insight led to Campbell business vitality, a CSR refreshed unique brand identity, and a highly engaged team.
Recognized as an inspirational team leader, Mark actively cultivates marketing talent and ‘best practice’ within the industry. In addition to his passionate support of AToMiC, he champions the Canada Young Lions Marketers initiative, directly supporting the Cannes Lions Academy and Young Lions jury in 2016, and has contributed professionally to the Association of Canadian Advertisers (ACA), the Advertising Standards Canada (ASC) Children’s Advertising Commitment committee, Enactus Canada and was Creative Chair at Concerned Children’s Advertisers.
A role model in the LGBTA community, Mark pioneered the launch of PFLAG Canada’s 2012 awareness campaign while volunteering for the organization, winning a Cannes Lion award.
Originally from the U.K., Mark attended Groupe ESC Business School in Reims, France, following his studies at Queen Mary’s College in England. He is passionate about yoga, movies, technology and food.
Prior to joining Campbell Canada in 2002, Moya held progressive marketing roles at Procter & Gamble in both Toronto and the United States.
Moya’s commitment to excellence, innovation and best in-class marketing keeps her connected to the marketing and advertising community. She serves on the Board of Directors for the Association of Canadian Advertisers (ACA) and as an executive advisor for Camp Campbell, a program to develop the next generation of female leaders. She has been recognized as one of Marketing Magazines Top 30 Under 30, and more recently as one of Strategy Magazine’s 2016 Marketers of the Year.
Kathleen is a career marketer, with senior roles both client and agency side. In her current role as SVP, Integrated Solutions at Cheil, she works in partnership with the President to steer the organization’s priorities, operations and business development. She oversees the account management and strategy teams for clients including Samsung, BMO, Yokohama, Elizz (St. Elizabeth Health Care), and Human Rights Watch. Prior to Cheil, she held senior strategic and account leadership positions at agencies including DDB Canada, TAXI, and Cossette for clients such as Canadian Tire, Boston Pizza, Kraft, McDonald’s, BMO, General Mills, and Coca-Cola. Kathleen started her career marketing brands from soap to suds at Unilever and Molson.
Kathleen is driven by a desire to solve tough challenges, working collaboratively with others. Her leadership helps her agency and clients develop better ideas, build stronger brands and improve business results.
Known as a champion of the customers and for the ability of creating unique brand experiences that influence a customer’s journey, Ginette Harnois has lead the Marketing and Visual Presentation function at Pennington’s, Canada’s plus-size fashion leader and one of the many banners of Reitmans Canada Limited for over 5 years.
As Pennington’s Vice President of Marketing and Visual Presentation, she leads her team to focus on promoting a positive feminine body image, regardless of shape or size. Coupled with an expertise across various industries, her passion centers around driving strong business results while keeping an eye on marketing innovation and customer experience. Just recently, Pennington’s came in first in Leger’s “WOW” 2016 customer experience index of the top best retailers in both Quebec and Ontario.
Ginette has been recognized for her work with leading retailers in Canada and has won awards from various organizations. She has played a key role in positioning Pennington’s brand on the international market to further its expansion by reaching agreements with solid partners such as Nordstrom and Lord & Taylor.
A native Montrealer who attended McGill University and obtained her Bachelor of Commerce, Ginette is involved in non-for-profit organizations such as the Breakfast Club of Canada. At Reitmans Canada Limited, she is active on committees that look to enhance the entire organization’s goal to elevate its customer centricity.
Susan Irving is an industry leader with a passion for brands and a reputation for delivering business results through strategic integrated marketing campaigns. Now, as Senior Director of Marketing, PepsiCo Global Snacks Group, Susan is responsible for developing and driving a cohesive, fully integrated global marketing agenda for Doritos and Cheetos, two of the company’s billion dollar brands.
Before joining PepsiCo’s Global Snacks Group, Susan spent more than a decade at PepsiCo Foods Canada. In her most recent role as Senior Director of Marketing for the Frito-Lay Portfolio at PepsiCo Foods Canada, Susan led a team of passionate marketers in creating successful campaigns that drove profitable growth for brands including Cheetos, Doritos, Lay’s, Ruffles and Tostitos.
Susan has nearly two decades of business experience spanning all aspects of consumer marketing including brand strategy; advertising and communications; P&L management; cross functional team leadership; media planning: digital; social media; innovation; public and corporate communications; sports and event marketing and consumer insights. Susan is known for her collaborative approach of working with teams to deliver breakthrough, insight-driven consumer campaigns and programs that deliver growth.
As an accomplished marketer, Susan has been recognized with several industry accolades including CMAs, Cassies, Cannes Lions, The Bessies, Media Innovation Awards and Canadian New Media Awards. She was also among Marketing Magazine’s prestigious Top 30 under 30.
Susan lives in Toronto, Canada with her husband Todd and their two sons. An avid athlete, Susan was a member of the Canadian Sailing Team, having campaigned for the 1992 and 1996 Summer Olympics. In her spare time you can find her on a sail boat or a ski hill or supporting her boys and their family’s passion for competitive sport whether it’s at a hockey rink, a road race or on the soccer field.
While starting his career in sales (at Xerox) and then brand management (at Mars foods), Steve Levy has been involved in the marketing research and information business in the UK, South East Asia and, since the late 80’s, in Canada. In his current role he plays a leadership role in the Ipsos business in Canada which involves a number of specific responsibilities;
- Managing a staff of over 200 Marketers and Researchers
- Local product development, innovation and R&D
- Overseeing the publication/release of material in the marketing and loyalty space
- Over site role with regard to a number of significant research programs
- Public speaking at a number of conferences and client events
In addition to his management role, Steve continues to act as team leader for a number of accounts mostly in the technology and media sector.
Aaron Nemoy is an accomplished marketing strategist and entrepreneur.
Over the last 10 years, Aaron has led strategy, innovation and communication efforts for a number of iconic brands as a Senior Brand Manager at Kraft and Brand Manager at Campbell’s. He is now the founder and strategy lead at Crowdiate, a competition-based platform connecting major brands with a global community of creative talent to solve marketing challenges. He approaches brand strategy with strong intuition, creativity and a penchant for purpose-driven marketing.
In 2012, Aaron won Gold in the inaugural Globe & Mail Canada Young Marketers competition, and Bronze in the Cannes Lions International Young Marketers competition. In 2015, he was recognized with the industry’s ‘Marketer on the Rise’ award from the AMA Marketing Hall of Legends.
Aaron is a graduate of the Richard Ivey School of Business at the University of Western Ontario.