Video Pre-roll

Showcase your brand in motion

Every month, more Globe readers watch our quality video content and they view 1.7 million videos, every month. Globe Pre-roll advertising provides an opportunity for your brand to be seen by Canada’s most sought-after readership, across our desktop, mobile and apps.

Compelling Content

We publish over 18,000 videos each year from leading news sources, including Reuters, CTV and BNN.

Original Productions

We produce more than 3,000 unique and original Globe videos covering all interests, from news and business to fashion, travel and food.

Versatile Viewing

We’re unifying our viewing experience and creating new advertising experiences across our web, mobile and app platforms. Plus, we’re launching a new Video hub, with new video franchises, channels and playlists.


video-pre-roll-performancePerformance

A view of our viewership

  • 1.7 million views every month
  • 275,000 unique viewers each month
  • 61% completion rate
  • 54% are 25-54*
  • 22% are 18-34*
  • 105,000 social shares each month to Facebook, Twitter, LinkedIn and Reddit
Sources: Omniture Q3 averages, 2013
*comScore Videometrix – Q2 2013
video-pre-roll-options

Showcase your brand in motion

  • Run 15-second commercials as pre-roll to video content on desktop and mobile web.
  • Strengthen your message with display formats, adjacent to our video player and across our sections.

Extend your reach with Globe Alliance

Reach up to 7.5 million Canadians across The Globe, The Guardian, Forbes, Reuters, The Wall Street Journal, The Washington Post and ABC News.
Learn more at GlobeLink.ca/alliance.

video-pre-roll-specs

Globe Video Pre-roll

  • Format: mp4 (H.264 codec)
  • Duration: Max. 15 seconds
  • Aspect Ratio: 16:9 (pref), or 4:3
  • File Size: Max. 2 MB

Videos must be sent in final edited form. We can convert to required format. 3rd party hosted tags subject to testing.
Our video player is VAST compliant.

To begin a conversation about advertising with us, please send us an inquiry or contact your Globe representative.

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