The IAB Sidekick adds visual movement to focus the viewer directly on your message. Expanding from a standard, right rail ad position, new content loads on the right, outside of our main page layout. The new content ‘pushes’ our page area horizontally to the left. When the Sidekick is closed, the ad collapses and our page content moves back into the main view.
To begin a conversation about advertising with us, please send us an inquiry or contact your Globe representative.