Unlock the power of the Globe Media Group

We apply the same insight and rigour to brand building as we do to uncovering the stories that matter to Canadians. This means we can confidently drive your strategy; accessing the best audience, within the most trusted context and delivering optimal performance.

Your next campaign can be the most successful one yet.
Unlock the power of our Influencers, across all of our platforms and discover the difference.

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Find out how our powerful combination of audience, context and performance can work for your brands

Audience Context Performance

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You need to create a strong connection to your target consumers. We do that.

Our growing audience of 21 million readers, every month, is more diverse than you may think.

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INFLUENTIAL AT HOME

Influencers are a trusted source among their
social network.

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INFLUENTIAL AT WORK

Influencers have considerable buying power at their
workplace. In 2014 they were involved in $40 billion
in business purchase decisions.

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BUSINESS
PROFESSIONALS
AT OUR CORE

Engaged, influential and powerful
business professionals make up
the bulk of our audience.

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GROWTH
IN FEMALE
READERSHIP

Both men and women enjoy
reading The Globe.

Since 2011, we’ve shown increases
in women and mom readers in both
print and digital.

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THE CHOICE OF ALL AGE GROUPS

People of all ages read The Globe, both in print and online. 60% of our audience are 18-49.

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MILLENNIAL
GROWTH

Generation Y now makes
up 32% of our audience.

We connect with over
2,000,000 Millennials
every week.

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REACH 18 MILLION CANADIANS - MORE THAN HALF OF CANADA - EVERY MONTH

in the world’s best news, business and finance sites

and the world’s best lifestyle and entertainment sites

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Access over 30 robust Globe Influencer segments or target your own.

Learn more about our audience
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Position your brand alongside trusted, quality content and experience the halo effect of the company you keep.

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Appear next to Canada’s most respected opinion leaders and our award-winning content

CANADA'S TRUSTED NEWS SOURCE

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THE RIGHT AUDIENCE
THE RIGHT TIME
THE RIGHT PLATFORM

Connect with your ideal
consumers, throughout their day,
on the platform of their choice.

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CANADIANS STILL LOVE
OUR NEWSPAPER

If it’s engagement you seek, the newspaper
is still the most effective platform.

Our readers spend quality, focused time
reading their Globe, while audience
attention for other media is often
heavily distracted.

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THE REDESIGNED
REPORT ON BUSINESS

As the number one source in Canada
for business news, we are committed
to understanding our audience and
adapting to the evolving ways they
consume media.

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A REINVENTED
APP EXPERIENCE

Totally redesigned to drive deeper
engagement and reward curiosity.

Seamlessly integrate your brand for
the highest content resonance and brand recall.

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GLOBE EDGE

Create custom editorial, native and
advertorial programs across Globe
platforms for maximum contextual
impact and strong engagement with
your ideal consumers.

Leverage our in-house content studio
to curate unique experiences that attract,
engage and retain your consumers on
the deepest level.

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A campaign is only as good as the results it delivers. Our team is always available to help you understand our readers’ interests and behaviours and to enhance your campaign for optimal effectiveness.

And, with Globe Metrics, we provide the essential insights to verify your campaign’s success.

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GLOBE METRICS

We offer you performance insights
across more than 30 key metrics,
helping you optimize for greater
campaign effectiveness.

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YOUR COMPLETE
MEDIA PARTNER

Our team will support you through all
phases of your campaign

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ADVANCED STRATEGIC
AND TACTICAL SUPPORT

Comprehensive services to help
ensure your success.

TAKE THE NEXT STEP

Globe Media’s team is ready to assist you in planning, deploying and measuring your next campaign.

1-866-999-9237

advertising@globeandmail.com

Send us an inquiry Contact your Globe representative
WESTERN CANADA
1.888.884.8018
EMAIL US
WESTERN CANADA
TORONTO
1.800.387.9012
EMAIL US
NATIONAL, ONTARIO & MANITOBA
EASTERN CANADA
1.800.363.7526
EMAIL US
OTTAWA REGION, QUEBEC & ATLANTIC
INTERNATIONAL
1.212.946.0219
EMAIL
PUBLICITAS

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