2019 Ipsos Most Influential Brands Event

ipsos_event

On Tuesday, The Globe – with Ipsos, ACA, Publicis and CMDC – hosted a packed crowd of media and marketing leaders, eager to hear Steve Levy, COO Ipsos unveil their list of the Most Influential Brands of 2018 – and what their research identifies as the five key drivers of brand influence.

ipsos_presentation

Following the Ipsos presentation, Sean Stanleigh, Head of Globe Content Studio, interviewed Axel Schwan, Global Chief Marketing Officer – Tim Hortons about their achievements bouncing back from a tough year – and how it led to them regaining their position as the singular Canadian brand in the Ipsos top 10.

Sean also interviewed Lindsay Liptok, Head of Marketing – Uber Canada, focusing on how they’ve worked hard to build Canadian relevance on a local level.

Download the new Ipsos report to learn what drives the elusive and vital quality of influence for yourself.